22/08/2026
When you charge low, people assume you’re not very good…
This is the problem I face all the time. And sales coaches, business coaches and even PR agents over the years have told me
“You need to charge more!”
And look for corporate I charge what I’m worth. It pays my bills.
But if I’m hosting an event myself I run them for a low price, or even sometimes free.
And I have one explanation for why I do that.
My mantra is “be the person you needed when you were younger”.
I live a very privileged middle class life nowadays in West Lancashire. But that was not who I was when I was younger.
I grew up in Anfield in Liverpool. My dad had left and was paying my mum £40 a MONTH in child maintenance. For 2 of us!
Then my mum was made redundant. The car was repossessed in front of every one of our neighbours. Unashamedly watching either through those lovely late 80 net curtains or simply stood outside their terraced houses.
This became the talk of my school. And whilst I was already being bullied for having thick NHS glasses and being a bit nerdy, I was now piled on for being poor.
This is the environment my mental health journey was born in. So forgive me if I choose to never forget that. And price my online talks so as not to exclude low income families.
My next event is for parents, carers or teachers who are concerned about risk taking behaviours in the young people in their lives.
It’s priced under £10 and I even do a further discount through my mailing list.
I KNOW my work is worth more than that. But I also know that YOU and your child are worth more than that too.
