By Firdous Health

By Firdous Health For You, By Firdous® HEALTH providing qualified Medical Herbalists in Endocrinology & Immunology.

05/08/2026

🚨 Tired all the time… but your blood tests keep coming back “normal”?

Most people don’t ignore persistent fatigue, brain fog, hair loss, stubborn weight changes or low libido because they don’t care.

They ignore them because they’ve been told they’re “just stress”, “just getting older”, or “everything looks normal.”

In reality, these symptoms can sometimes reflect deeper imbalances involving thyroid function, blood sugar regulation, nutrient status, inflammation, adrenal health, s*x hormones, gut health, or other underlying factors. The key is understanding why they’re happening - not simply masking them.

At By Firdous® HEALTH, we take a root-cause approach using comprehensive clinical assessments, advanced functional testing where appropriate, and personalised evidence-informed care to help identify the factors contributing to your symptoms.

If you’ve been searching for answers rather than another quick fix, we’d be happy to help guide you.

📍Book a discovery consultation via the link in our bio.

💬 Which symptom has frustrated you the most?

Save this post for later and share it with someone who needs to see it.

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Firdous Sultan, BSc. Adv MHSc. rmCMA. DipGut. rmIPHM
Advanced Medical Herbalist & Functional Medicine Practitioner
Founder | By Firdous® HEALTH
byfirdoushealth.com

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🧪 LAB MARKER MONDAY | SHBG“My testosterone is normal…”It’s something we hear more often than you might think.Yet many me...
27/07/2026

🧪 LAB MARKER MONDAY | SHBG

“My testosterone is normal…”

It’s something we hear more often than you might think.

Yet many men continue to experience fatigue, reduced libido, brain fog, poor recovery, loss of muscle mass and low motivation despite being told that everything is “normal.”

One reason can be SHBG (S*x Hormone-Binding Globulin).

SHBG binds to testosterone. If SHBG is elevated, it can reduce the amount of free testosterone available for your body to use - even when your total testosterone appears within the normal laboratory range.

This is why looking at one marker in isolation rarely tells the full story.

At By Firdous® HEALTH, we believe in understanding the bigger picture. We assess symptoms alongside carefully selected biomarkers to help identify what may actually be driving how you feel, allowing us to create a personalised plan rather than relying on a one-size-fits-all approach.

Hormones are only one piece of the puzzle. Nutrition, thyroid health, stress, liver function, gut health and lifestyle all play an important role in achieving long-term health.

If you’ve been told your blood tests are “normal” but you still don’t feel like yourself, it may be time to look a little deeper.

💬 Have you ever been told your blood tests were normal, but you still felt something wasn’t right?

👇 Let us know below.

🔗 Learn more via the link in our bio.

⸻

Firdous Sultan, BSc (Hons), Adv. MHSc. DipGut, rmCMA, rmIPHM
Founder & Clinician | By Firdous® HEALTH
Evidence-Informed Integrative Medicine
Endocrinology • Immunology • Gut-Brain • Hormones • Personalised Healthcare

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🩸Your blood test isn’t the finish line. It’s the starting point. 🩺One of the biggest misconceptions in healthcare is bel...
22/07/2026

🩸Your blood test isn’t the finish line. It’s the starting point. 🩺

One of the biggest misconceptions in healthcare is believing that getting tested is enough.

Testing provides answers. What truly changes your health is what happens after your results arrive.

That’s why we’ve created our structured 12-week and 24-week programmes, to help you move beyond diagnosis and into meaningful, sustainable change.

Whether you’re struggling with gut health, hormonal imbalances, fatigue, digestive symptoms, metabolic concerns, immune health or simply want to optimise your wellbeing, our programmes combine evidence-informed integrative medicine with personalised clinical support.

Our 12-Week Integrative Programme is ideal for individuals ready to make meaningful lifestyle changes with expert guidance, personalised recommendations and ongoing accountability.

Our 24-Week Comprehensive Programme offers a longer-term partnership, providing additional clinical support, greater testing and prescription allowances, regular reviews and progressive optimisation for more complex or long-standing health concerns.

Health isn’t transformed overnight. It requires understanding, consistency and the right support.

If you’re ready to stop guessing and start understanding your health, we’d love to guide you through the process.

Visit www.byfirdoushealth.com or book your consultation via the link in our bio.

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Firdous Sultan, BSc (Hons), Adv MHSc. Dip. Gut. rmCMA. rmIPHM.
Founder & Clinician | By Firdous® HEALTH
Advanced Master Medical Herbalist
Evidence-Informed Integrative Medicine Practitioner
Registered Clinician of the Complementary Medical Association (CMA) & International Practitioners of Holistic Medicine (IPHM)

Online & On-site | UK & International

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🚀 It’s Finally Here… Our Men’s Hormone Health Service Is Officially Live.After months of planning, developing clinical p...
15/07/2026

🚀 It’s Finally Here… Our Men’s Hormone Health Service Is Officially Live.

After months of planning, developing clinical pathways and building the right partnerships, I’m incredibly excited to officially launch our Comprehensive Men’s Hormone Assessment at By Firdous® HEALTH.

This isn’t just another testosterone test.

It’s a personalised, integrative assessment designed to understand why you’re experiencing symptoms—not simply treat them.

Whether you’re struggling with:

• Low testosterone
• Fatigue or burnout
• Reduced libido
• Erectile dysfunction
• Brain fog
• Weight gain
• Poor recovery
• Mood changes
• Low motivation
• Poor sleep
• Metabolic health concerns

Our approach combines advanced pathology, functional medicine and conventional medical pathways to provide truly personalised care.

Every assessment is tailored to the individual and may include detailed hormone analysis, cardiovascular and metabolic health screening, nutritional assessment, inflammation markers and lifestyle evaluation - allowing us to build a treatment plan that’s based on your results, not guesswork.

Whether your pathway involves functional medicine, nutrition, herbal medicine, conventional prescribing or a combination of approaches, our goal remains the same:

To help you optimise your health, performance and long-term wellbeing.

A heartfelt thank you to everyone who has supported this journey and to those who have already registered their interest. I’m incredibly excited to welcome the first patients into this new chapter of By Firdous® HEALTH.

📍On-site & online consultations available across the UK and internationally.

🌐 www.byfirdoushealth.com ➡️ “Men’s Health”
📱 By Firdous® HEALTH | Firdous Sultan

⸻

Firdous Sultan, BSc, Adv. MHSc, mrCMA. DipGut mr IPHM
Founder & Clinician | By Firdous® HEALTH
CNM Biomedicine & Nutrition
Registered with CMA & IPHM

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🩺 A New Chapter in Men’s Health. Something exciting has been happening behind the scenes at By Firdous® HEALTH.Over the ...
07/07/2026

🩺 A New Chapter in Men’s Health.

Something exciting has been happening behind the scenes at By Firdous® HEALTH.

Over the coming months, we’ll be expanding our services with a new integrative men’s health programme - bringing together comprehensive investigation, personalised functional medicine and collaborative clinical care where clinically appropriate.

This isn’t about chasing numbers.

It isn’t about one-size-fits-all protocols.

And it certainly isn’t about treating symptoms in isolation.

Our philosophy remains exactly the same:

Every symptom has a reason. Every protocol should begin with understanding why.

Our men’s health pathway has been designed around the same principles that underpin every consultation at By Firdous® HEALTH:

🩸 Comprehensive investigation
🧬 Personalised functional medicine
📊 Evidence-informed decision making
📈 Long-term health optimisation

Whether you’re experiencing fatigue, reduced performance, hormonal concerns, low libido, poor recovery or simply want to better understand your health, we’re building a service that looks beyond symptoms and focuses on the bigger picture.

Because every man deserves healthcare that’s personalised, evidence-informed and built around the individual.

💬 What men’s health topics would you like us to cover first? Let us know in the comments below.

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👩🏻‍⚕️ Firdous Sultan. BSc. Adv MHSc. rmCMA. DipGut. rmIPHM.
Founder & Clinician | By Firdous® HEALTH
byfirdoushealth.com

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29/06/2026

Over the last two years, I’ve had the privilege of growing By Firdous® HEALTH into something I’m incredibly proud of. 🩺

For those who are new here, my name is Firdous Sultan, and I’m a Functional Medicine Practitioner and Medical Herbalist with a simple philosophy:

Every symptom has a reason. My job is to help people uncover it.

Whether it’s hormones, gut health, thyroid conditions, fatigue, fertility, inflammation or complex chronic symptoms, I believe healthcare starts with listening, asking better questions and looking at the body as a whole.

As the clinic has grown, so have the opportunities to help more people. We’ve built trusted partnerships with leading private healthcare providers, including Spire Healthcare and the London Central Walk-In Clinic, giving our patients greater access to comprehensive blood testing and specialist investigations. We’re continuing to expand these partnerships to bridge even more gaps in healthcare.

It’s also been an incredible journey working alongside fantastic brands, being featured across recognised media, and building a team who genuinely care about every patient we support. None of that would be possible without the trust you’ve placed in us.

Behind the scenes, we’re working on some exciting new projects too - particularly within men’s health - and I can’t wait to share more when the time is right.

For me, this has never simply been about treating symptoms.

It’s about helping people understand their bodies, restoring confidence in their health, and giving them the knowledge to make lasting changes.

Thank you for being part of the journey so far.

We’re only just getting started.

—— 👩🏻‍⚕️ Firdous Sultan. BSc. Adv MHSc. rmCMA.
DipGut. rmIPHM.
Founder & Clinician | By Firdous® HEALTH
byfirdoushealth.com

17/06/2026

KLORIS

Calm & Glow Face Oil ✨

A Clinician’s Perspective: Why This Oil Has Become Part of My Evening Routine

I’ve always believed that healthy skin starts from within. Good nutrition, hydration, sleep, stress management and targeted supplementation form the foundations, while quality skincare helps complete the picture.

As someone who has used facial oils for years (and often creates my own blends), I was particularly interested in trying the .co Calm & Glow Face Oil.

After using it consistently morning and evening over the past several days, it’s naturally become part of my evening routine.

The combination of antioxidant-rich Rosehip Oil, Squalane, Cucumber Seed Oil, Vitamin E and Vanilla creates a beautifully lightweight oil-serum texture that absorbs well - leaves a healthy glow and feels nourishing without being heavy.

One of my favourite things about this oil is the scent. The subtle blend of cucumber and vanilla reminds me of delicate vanilla icing, soft, calming and incredibly pleasant to use.

If you’re looking to support a brighter, more even-looking complexion whilst nourishing the skin and enhancing its natural glow, this is definitely worth considering. ✨

Use code BYFIRDOUS10 for an additional 10% off.

Another product that has recently found its way into my evening skincare routine is the ABC Glow Whipped Serum by Dr Althea. Whilst this isn’t a sponsored recommendation and I don’t have a discount code to share, I genuinely love the hydration it provides. The texture is lightweight, comforting and incredibly nourishing, helping to support skin hydration and that healthy, radiant glow that so many people are looking for. Combined with a quality facial oil, it creates a beautiful evening skincare ritual that leaves the skin feeling soft, hydrated and refreshed by morning.

Founder & Clinician
Firdous Sultan. BSc. Adv MHSc. rmCMA. DipGut. rmIPHM.

By Firdous® HEALTH
(official account)
(patient relations team)

byfirdoushealth.com

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Most people think cholesterol is the most important marker on a blood test.Sometimes it isn’t.Before I even get to chole...
03/06/2026

Most people think cholesterol is the most important marker on a blood test.

Sometimes it isn’t.

Before I even get to cholesterol, I often find myself reviewing:

🩸 HbA1c - provides a longer-term overview of blood sugar regulation over the previous 8–12 weeks and can offer insight into metabolic health and future risk.

⚡ Ferritin - iron storage and oxygen delivery.

🧠 Vitamin B12 - (I ideally prefer Active B12 and MMA, with Homocysteine where appropriate) - neurological function and energy production.

☀️ Vitamin D - immune, hormonal and musculoskeletal health.

🦋 TSH - thyroid signalling and metabolic health.

These markers can often provide valuable clues regarding energy, metabolism, blood sugar balance, thyroid function, methylation concerns, cardiovascular risks, nutritional status and overall health.

Of course, no blood marker should ever be viewed completely in isolation.

The real value comes from understanding the patterns and relationships between biomarkers rather than focusing on a single result.

This is often where the biggest clues are hiding.

Which blood marker has surprised you the most after testing?

⬇️ Let me know below.

By Firdous® HEALTH

Founder & Clinician
Firdous Sultan. BSc. Adv MHSc. rmCMA. DipGut. rmIPHM.

Website 🔗
byfirdoushealth.com

Instagram Accounts:
(official)
(patient relations team)

•

01/06/2026

Back in clinic and ready to help more patients take control of their health.

I’m Firdous Sultan, Founder & Clinician at By Firdous® HEALTH.

I specialise in:

* Functional Medicine
* Medical Herbalism
* Gut Health
* Hormonal Health
* Metabolic Health
* Functional Blood Test Analysis
* Bespoke Herbal Medicine
* IV Therapy & Cannulation
* Fatigue & Energy Support
* Digestive Health

Following our Eid and end-of-May break, we’re currently working through a high volume of enquiries and new patient bookings.

Our Patient Relations Team will be responding as quickly as possible:

* Monday & Tuesday - Mary
* Wednesday to Friday - Yzabel

Our most popular service continues to be our 24-Week Health Transformation Programme, designed for those looking for a deeper and more comprehensive approach to their health.

✨ For one week only, we are running a special promotion on selected services.

DM “HEALTH” or visit byfirdoushealth.com for more information.

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Thank you to everyone who has recently enquired about our London VIP Health Screen, and those that have benefited from i...
31/05/2026

Thank you to everyone who has recently enquired about our London VIP Health Screen, and those that have benefited from it🩸

The test includes 55 biomarkers, but rather than focusing on all 55 at once, I thought I’d highlight a few of the markers I often review first when assessing a patient’s health picture.

✔ Ferritin
✔ Vitamin B12
✔ HbA1c
✔ TSH & Free T4
✔ ESR

Of course, no biomarker should ever be viewed completely in isolation, but these markers can often provide valuable clues regarding energy, metabolism, blood sugar regulation, thyroid health and inflammation.

This is where interpretation becomes important. Sometimes the biggest clues are not the results that are flagged red, but the patterns that emerge when biomarkers are viewed together.

Interested in understanding what your blood tests may be saying beyond the reference range?
Visit byfirdoushealth.com or contact the team for further information. 🩸

By Firdous® HEALTH

Founder & Clinician:
Firdous Sultan. BSc. Adv MHSc. rmCMA. DipGut. rmIPHM.

Instagram Accounts:
(official)
(patient relations team)

🔗 Website:
byfirdoushealth.com

•

Address

Lytchett House, 13 Freeland Park, Wareham Road
Poole
BH166FA

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 10am - 6:30pm
Thursday 12:30pm - 7pm

Telephone

+447702702735

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