Beth Gough - Weight Loss for Busy Women

25/08/2026

THE SCALES SAID +2LBS. MY JEANS SAID SOMETHING VERY DIFFERENT.

And yes… I had a tantrum. 😂

After a week averaging:
💗 1,424 calories a day
💪 98.1g protein a day
👟 11,118 steps a day
💧 3+ litres of water a day
…I stepped on the scales and saw TWO POUNDS ON.

Was I rational about it?
Absolutely not. 🤣

Was I stomping around thinking “WHAT IS THE BLOODY POINT?!”
Absolutely yes.

And this is coming from someone who spends her working life reminding women that scale weight is NOT the same thing as fat loss.
Oh, the irony. 🙄😂

Because when I stopped sulking and looked at the actual evidence…

My waist is 1.5 inches smaller.

My hips are 1.5 inches smaller.

My jeans are hanging off me.

A size 10 dress I haven't worn for ages fits again.

And the size 12 jeans I ordered last week? Too big.

Then this morning I was suddenly 1.6lbs lighter than yesterday.

Did I lose 1.6lbs of fat overnight? Of course not.

Just like I hadn't magically gained 2lbs of body fat either.

Daily weight can fluctuate for all sorts of reasons, and I'm also taking creatine, which can increase water stored in the muscles.

So my official four-week loss might only say 1.6lbs.

But my body, and apparently my jeans 😂 are telling a much bigger story.

This is exactly why I encourage my clients to look for non-scale victories and not let one weigh-in decide whether their weight-loss plan is “working”.

Sometimes you have to practise what you preach.

Trust the process.

Look at ALL the evidence.

And keep bloody going. 💗

Beth xx

23/08/2026

Om the plus side, I managed to fit into my size 10 Lipsy dress last night which I haven't been able to wear for ages so I'll take that as my win as its normally quite tight on the stomach.
I felt totally comfortable all night which was lovely and some of my friends that I hadn't seen since I've lost my weight said I looked 20 years younger.

I mean they clearly didn't have their glasses on, to not see the huge crevices in my face but I'll take it! 🤣

17/08/2026

Week 3 of my 6-week Back to Basics reset is DONE… and I’m really, really happy with this week.

I’ve lost 2lbs this week so 3.6lbs in total now, and I’m also down another inch from each thigh.

This week I’ve averaged around 1,161 calories a day, but more importantly I’ve also averaged 108.4 grams of protein.

I’ve also stopped adding protein to the shakes as they were giving me stomach issues so I’m really pleased I’ve been able to keep my protein above 100g a day without any supplement.

My steps have averaged around 10,400 every single day and I haven’t missed a single day of this in the last 3 weeks. That’s sometimes meant I’m on the treadmill at 11:30 pm but needs must.

I’ve had at least 3 litres of water every day and when I say at least, that really has been my bare minimum. I’m drinking 3 of these a day as well as multiple cups of tea.

And I’ve kept up with my creatine and collagen every day too.

So nothing particularly dramatic!

I haven’t spent hours in the gym or meal prepped 47 tupperware boxes on a Sunday. I’ve just literally just been doing the basics… consistently.

And I think that’s my biggest takeaway from Week 3.

We can spend so much time looking for the thing that’s going to make weight loss quicker or easier, when sometimes we just need to go back to the things we already KNOW work and actually keep doing them.

My ultimate goal is to be back in the 9 stone bracket as the last time I was under 10 stone was in April 2024.

It’s not looking likely I’ll do this by the end of this challenge but I fully intend to carry on when this challenge is done.

I’m off to Krakow in 6 weeks time for a long weekend and so if I can be in the 9s by then I’ll be over the moon.

This week, I have a pre-planned night out with some old work friends on Saturday in a new cocktail bar / restaurant in the village so I will enjoy that but the rest of the week I’m going to be a top student!

3 weeks down. 3 weeks to go.

13/08/2026

No words to describe how proud we are of our boy.

Passes across the board for his AS Levels and well on his way to Cardiff Met next year to study Sport and Physical Education before a PGCE to become a PE teacher.

He is the most chilled out, joker of a kid that you could ever meet, but he has his whole life planned out already and I just know he will achieve anything and everything he puts his mind to.

So proud of you Fin Gough

10/08/2026

Right… Week 2 results are in, and I am genuinely SO pleased with this.

My weight is exactly the same. Like… to the ounce.
And normally you might think, ‘Well, a maintain isn’t much to celebrate…’ but honestly, after the week I’ve had, I’m absolutely over the moon with it.

Last week was basically one long celebration. We had birthdays, our wedding anniversary, meals out, drinks, family time. It has without a doubt been the busiest week for occasions I’ve had all year.

I haven’t been perfectly on plan, far from it, but I have consistently kept some of my basics going.

I’ve done around 80,000 steps, I’ve kept up with my creatine and collagen, and whenever I could make a better choice, I did.

And even though the scales haven’t moved… my measurements have.

I’ve lost another two inches, one inch from my hips and one inch from my upper arm.

Well… technically four inches, considering I’ve got two of each! 😂

So after a week of pretty much non-stop celebrations, I’ve maintained my weight, lost a few more inches AND enjoyed myself.

And I’m genuinely really, really pleased with that.
Because THIS is what losing weight around real life looks like.

Some weeks are going to have events that throw you off track, and I don’t want to stop living my life just because I’m trying to lose weight.

But this week is a completely different story…
I have got NOTHING planned.
No birthdays.
No anniversaries.
No meals out.
No celebrations.
NOTHING! 😂

So this week I can really knuckle down, get right back to basics, stick to my plan properly and see what I can achieve when I’ve actually got a clear run at it.

I maintained through celebration week…

Now let’s see if I can get a really good loss for Week 3.

Back to basics. Let’s go! 💗

10/08/2026

The first week of August did not disappoint! ❤️

03/08/2026

WEEK 1 RESULTS ARE IN… and the scales only tell half the story!

Week 1 of my 6 Week Back to Basics Challenge is DONE ✔️

⚖️ 1.6lbs down
📏 1 inch off my bust
📏 1 inch off my waist

And I’m genuinely really pleased with that.

Because this week hasn’t been a “perfect” weight loss week. Far from it!

I’ve had TWO days completely off plan, one for my son’s birthday and another for my friend’s baby shower. I ate what I wanted, enjoyed both occasions, felt ZERO guilt… and then got back to it.

At one point during the week I actually saw 10st 7.8lbs on the scales, which was 3.2lbs down from where I started.

So why am I now “only” 1.6lbs down?

Because bodies fluctuate! 🙌

After a couple of higher-calorie days, more carbs, more salt and simply more food, I’d fully expect to be holding some additional water weight.

I’ve also started taking creatine again. Creatine draws water into the muscles, so I knew when I started that it could affect the number I see on the scales.

Add to that the fact I’ve massively increased my walking this week and there’s quite a lot going on that the scales simply can’t explain.

Which is EXACTLY why I’m taking measurements too.

Because imagine if I ignored everything else and just focused on the fact I’d seen a lower number earlier in the week?

I could convince myself I’d “gained”.

When actually…

🩷 I’m 1.6lbs lighter than I was a week ago
🩷 I’ve lost 2 inches
🩷 I’ve moved my body loads more
🩷 I’ve prioritised my protein and water
🩷 I’ve stayed consistent with my creatine and collagen
🩷 I’ve enjoyed TWO special occasions
🩷 And most importantly… I got straight back on plan afterwards.

THAT is the bit I’m most pleased about.

I don't want six weeks of hiding away from birthdays, meals out, weekends and social occasions just so I can get a “perfect” result.

I want to show what realistic weight loss for a busy woman in her 40s actually looks like.

Life happens.

The goal isn't to be perfect around it.

The goal is to stop letting one day off plan turn into a week, then a month, then “I'll start again Monday…” 😬

Enjoy it. Own i

02/08/2026

27/07/2026

BACK TO BASICS | Day 1 💙

Today I'm making a promise to myself.

Not to be perfect.

Not to lose a certain amount of weight.

But to get back to the habits that make me feel my healthiest, happiest and most confident.

I've maintained a huge amount of the weight I originally lost, but over time I've gradually drifted away from the routines that helped me get there.
It's happened slowly.

Less water.

Fewer steps.

The evening glass of wine becoming two.

Skipping my supplements.

Telling myself I'd start again "next Monday."
Sound familiar?

So today I'm drawing a line.

For the next 6 weeks I'm going Back to Basics.

✨ Following the step that's right for me
💪 Aiming for 100g of protein every day
🚶‍♀️ 10,000 steps
💧 3 litres of water
🤍 Daily creatine & collagen
📲 Accountability

And here's the important bit...

I've got birthdays and our wedding anniversary coming up over the next couple of weeks.
I'm still going to enjoy every one of those celebrations.

Because this isn't about putting life on hold.
It's about showing that real life and weight loss can absolutely go together.

Over the next six weeks I'll be sharing my starting weight, measurements, progress, the good days, the difficult days and everything in between.

If you've been thinking...
"I really need to get back on track..."..why don't we do it together?

Message me with the word BASICS for a no obligation chat about how I can help you!

Beth ###