23/08/2026
Good Good Golf... more like Bad Bad ๐
By now you've probably seen the advert.
A male golfer shoving a woman to the ground as she reached for his golf bag.
Standing over her. Warning her.
15 seconds. Deleted. But the internet doesn't forget.
I get banter. I love banter. I play most of my golf with men.
But banter is laughing about an air shot on the first tee.
Not this.
This is a brand with millions of young, male followers producing an advert that normalises physical aggression towards a woman and calls it marketing.
The comments made it worse.
"Starting a video with a man assaulting a woman always grabs my attention."
Not outliers. A window.
And Callaway a brand I love, the self-proclaimed industry leader in women's golf equipment, an official LPGA partner, let this happen.
I was at the AIG Women's Open weeks ago watching girls pick up a club for the first time.
And then this.
Violence against women and girls is not a punchline.
We cannot keep telling girls golf is for them while the industry puts them on the ground.
Apologies issued 24 hours later aren't enough.
The question is how it got through every single person in the room without one of them saying stop.
Do better.