13/06/2026
People see the race photos, finish lines, post training session pictures and results. They don’t always see everything that happens around being an elite level athlete in a niche endurance sport.
The constant juggling act between being a business owner, a father, a partner, and somehow still finding time to train at an elite level to compete at the top end of any sport takes it out of you. I’m not a full-time athlete. Most of us aren’t. I’m trying to do this while being present for the people who matter most, my family, my staff, my business and our customers. Fitting training into the gaps, carrying stress from business into sessions and showing up exhausted and sore more often than I would like to admit. There are days when I am totally in the bin and beat up. I could skip the session, lower the standard. To accept that I am just too busy and my body is failing me. But that’s not how it works round here - it never has. My parents didn’t teach me that mentality.
Big events, races and achievements are a reminder to myself and everyone around me that hard things are worth pursuing. That these moments come from showing up when others wouldn’t.
I am building our brand with and our team for the benefit everyone who is involved in it, I carry this responsibility with me everyday, it can be heavy but it’s about managing the pressure. With the added stress of training, that pressure feels greater at times.
I want my children to see what it takes, and the young children who walk through the door every week The CORE Gym - these are our next generation and they need to first understand the attitude and mindset of what it takes should they want to pursue similar outcomes.
It’s exhausting but I won’t moan about it because I love the outcomes it brings and I chose it, but it’s important to highlight the realistic challenge of it all.
Competing is my life.
6 days time 🇸🇪.
One last dance, , always.
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