25/04/2026
Sat at a training event today and treated myself to a protein oat milk caramel latte.
Saw the price… and instantly thought of the reactions I hear all the time:
“HOW MUCH!?”“I can’t afford that.”
But here’s the truth most people don’t like to hear…
It’s rarely about affording it — it’s about what you prioritise.
We’ll spend £5 on convenience.£10 on takeaways.£50 on things that don’t move our life forward.
But when it comes to investing in our health, energy, or growth?Suddenly it’s “too expensive.”
