24/09/2026
One of the sessions I kept coming back to at Ideas Fest was a panel called The Future of Feeling Better. , founder of , and , founder of , were both on it, and what struck me was not simply what they have developed. It was how long it took for the world to catch up with what they already knew would support people.
Calm was rejected by investors more than 100 times. Dirtea built something most people had never encountered before. Both of them understood something early that most people needed time to see.
A panellist made a point I have not stopped thinking about. When you share a genuinely novel idea, the people who encounter it early are often confused. Enthusiasm from the people you are actually trying to reach means you are early, not wrong.
Women's wellbeing is talked about more than ever. It is in every conversation, every podcast, every workplace talk. And yet most women I speak to are still looking for something that works for their real life, not an ideal one, and not just talking about the issues but taking the right steps for them with support designed for them.
The Women's Wellbeing Lab is my answer to that gap. It is not a programme to finish or a series of sessions to book. It is somewhere to actually do something about how you feel, at your own pace, in a way that fits around everything else.
Some people hear that and do not quite get it. Some nod immediately. And the women who come into the Lab, they stay. They got it from the start.
I left Ideas Fest more certain than I arrived.
If you are ready to do something rather than just read about it, the Pause Practice is a free ten-minute starting point. https://www.elizabethsimpsoncoaching.co.uk/the-pause-practice?utm_source=facebook&utm_medium=reels&utm_campaign=pause_practice