Adam C. Morris - Fitness Coach

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Adam C. Morris - Fitness Coach

ACM Fit is a Personal Training and Online Coaching business with the sole aim of improving and transforming people's physiques, health and lives.

Personal Training, Group Training, Online Coaching, Programmes.

02/06/2026

Starter training for my summer holiday today.

Going well so far.

27/04/2026

London Marathon 2026 🇬🇧

Physically and mentally the toughest thing I’ve ever done, but one of the greatest experiences ever with the best supporting team cheering me on, and something I will never forget.

Thank you to everyone who donated to - over £1600 raised which goes towards supporting families like ours who have been impacted by this disease 🧡

03/03/2026

On Sunday 26th April I’ll be running the London Marathon on behalf of who support people affected by Coeliac Disease, a condition that will affect my daughter for the rest of her life.

Last week Willow was diagnosed with Coeliac Disease after being unwell since January and will now have to follow a strict gluten free diet and have yearly blood tests to ensure the autoimmune illness isn’t affecting her in other ways.

I will be running the London Marathon on behalf of my family and Coeliac UK with the aim of raising funds to help support the charity that helps families just like ours with support, resources, education and communities.

Any donations are greatly appreciated!

Link in my bio

24/09/2025

Consistency ✅

Proper training plan ✅

Proper nutrition habits ✅

No crazy quick fixes ❌

No insane 3 hour workouts ❌

No ‘falling off the wagon and getting back on again’ time after time ❌

Just the result of good coaching combined with hard work 💪

Fat loss at the drop of a hat? Not a problem now for Gurdo.

Muscle building phase? Easy to switch into.

Drop me a DM for more details on my 1-2-1 coaching programme 👀

23/09/2025

Look, I get it.

Losing weight is a funny old thing.

The concept of calories in vs calories out makes sense and seems very simple, but unfortunately life doesn’t seem to let it work that way.

To lose body fat you need to eat less calories than your body is using.

Simple, right?

Sure, but what about when you throw in the fact you’re a sodding human being with life stuff to contend with?!

You have a crap day at work and you forgot your lunch alongside a terrible nights sleep the night previous.

The last thing you want to think about is getting your gym clothes on and prep your chicken and sweet potato salad.

Now I’ve been a Personal Trainer for over 9 years now and in that time the main thing I’ve learned about people being successful with a fat loss goal, or any fitness related goal for that matter, is that the most important thing is the overall plan needs to fit specifically for that person, their life and personality.

It would be no good me telling someone to go train at 5am when they work until midnight every night.

It would be no good me telling someone to eat chicken and rice 3 times a day when they can’t stand the sight of it in the first place.

It would be no good me telling someone they need to train for 2 hours a day, 6 days a week when they work a 9-5 office job and have 3 kids at home.

The plan would look great on paper, but the reality is it would not work in the slightest.

It has to work FOR YOU AND YOU ALONE.

That’s why my 1-2-1 coaching programme is completely tailored to each individual.

All workouts. Every nutrition strategy. And everything else in between.

All specific to each person.

So if that sounds like something that would help you, let’s have a chat about you jumping on board.

13/09/2025

I almost didn’t post this because I can’t believe I used to do it myself.

I’m not even sure where I got these ideas from to be honest, probably some bodybuilding website.

For the love of god, don’t do any of these.

Please.

12/09/2025

17 reasons why you’ve always struggled to lose weight 😫

And there’s a common theme of you’re eagle eyed enough 👀

Drop me a DM to join my 1-2-1 coaching programme 💪

11/09/2025

This is what happens when you actually put your mind to something.

Nothing fancy, no crazy gimmicks.

Just a few, structured training sessions a week.

Proper eating habits.

And not doing an average of 125 steps a day.

Anyone can do it if they put their mind to it.

Drop me a DM to join my 1-2-1 coaching programme and start your transformation today 💪

08/09/2025

Right you, listen up.

There’s something we need to get straight.

We need to talk about what it actually takes to get your DREAM BODY.

You know that one where you’ve got cool looking muscles, are as strong as hell and have definition so good you could teach GCSE biology off your anatomy.

Now where most people go wrong with achieving such a cool looking physique is they focus too much, or soley, on one thing.

Losing weight.

*Audible gasp*

Yeah that’s right I said it.

People put too much emphasis on fat loss.

Now don’t get me wrong, if you’ve got a fair amount of body fat to lose then absolutely that should be your first priority

But that’s not the secret to getting that strong, athletic, jaw dropping body you’re after.

To do that you’re going to have to put the time and effort into build some serious muscles.

And in my training life there are times where I’ve argued that building new muscles that you’ve never built before is harder than fat loss because of how you need to push yourself with your training.

The thing is, it’s building these muscles that will properly shape your physique.

It’s what will make you look strong and badass.

The fat loss just reveals your hard earned muscles.

But you have to earn those muscles first.

I know it all sounds like a bit of a minefield and if you need some help with navigating all of it you absolutely should think about signing up to my 1-2-1 coaching programme.

You just need to look at the transformations on my instagram to prove what you could achieve on it.

You know what you need to do.

03/09/2025

Want to get stronger than you’ve ever been?

More musclar than you’ve ever been?

More athletic than you’ve ever been?

Well that was exactly what my online client Gurm wanted to do when he approached me for coaching.

Gurm had previously been training with another coach, but felt like he needed a freshen up and a change so he was no stranger to the gym and training as a whole.

But what he struggling with was lack of progress.

He was pushing himself in the gym, but just wasn’t getting anywhere.

So we set about to change that in a big way.

Gurm is vegetarian, but that wasn’t a problem when looking at how to increase his calories to get him eating enough food consistently to build muscle and strength as the trick was to find good protein sources that he likes the taste of and can make tasty meals around.

So alongside that we had to create a training programme that meant he was able to build muscle and strength while adding in cool and fun athletic exercises to been him feeling sharp and nimble.

Add all that alongside our weekly check ins where we addressed any changes that needed to be made and he’s gained a ton of muscle, increased all his measurements and got hella athletic!

Safe to say operation beast mode is well underway!

So if you want to do what Gurm has done and become the strongest, fittest version of yourself possible drop me a DM and join the ACM Fit 1-2-1 Coaching Programme.

Address

Wolverhampton
WV23NH

Telephone

+447773086936

Website

http://www.acmfit.com/

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