April Louise Permanent Cosmetics

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April Louise Permanent Cosmetics �Leading semi permanent make up artist
�Specialising in ombré brows
�Based in York�

Being qualified doesn’t mean you automatically have every aspect of lip blush completely figured out 😌And that’s complet...
16/10/2026

Being qualified doesn’t mean you automatically have every aspect of lip blush completely figured out 😌

And that’s completely okay! 🤍

After 10 years in PMU, one thing I know for certain is that understanding the WHY behind your technique is just as important as knowing HOW to perform it.

If any of these sounds familiar, I can guarantee you’re not alone. Let me know in the comments which one you find yourself struggling with the most 👇🏼

15/10/2026

One of the biggest lessons I’ve learnt over my 10 years in PMU is that more passes don’t necessarily mean more saturation or better pigment retention 👀

Having a real understanding of how the lip tissue responds, recognising when it’s had enough & knowing how to work WITH the tissue rather than against it is what makes all the difference ✨

These are things I’ve learnt through years of experience & it’s why I’m so passionate about helping other artists understand the WHY behind their technique, rather than simply following the steps they’ve been taught.

Because ultimately, it’s not just about how your lip blush looks on the day. it’s about how it HEALS 👄

PMU artists, if you’ve ever experienced this, tell me what happened in the comments 👇🏼

From cleaning toilets in a care home to teaching PMU artists across the UK 🥹If you’d told 19 year old me that this is wh...
14/10/2026

From cleaning toilets in a care home to teaching PMU artists across the UK 🥹

If you’d told 19 year old me that this is where I’d end up, I don’t think I’d have believed you.

And if there’s one thing I’ve learn over the last 10 years as a permanent makeup artist, it’s that you never stop learning in this industry 🤍

I’m incredibly proud of how far I’ve come, but helping other artists grow in their confidence, knowledge & skills has become of the most rewarding parts of what I do.

Something I want every artist to know, is that you don’t need to have all the answers just because you’ve got the qualification 😌

There’s always room to learn, refine & become better at what you do.

I’d love to know, what’s something you still struggle with as a PMU artist when performing treatments? 👇🏼

Ever wondered what a career in permanent makeup is like? 🤔My PMU Experience Evening is your chance to get a real insight...
12/10/2026

Ever wondered what a career in permanent makeup is like? 🤔

My PMU Experience Evening is your chance to get a real insight into the industry before investing in training!

You’ll get hands on experience with a PMU machine, learn what training involves, explore the business side of PMU & have the chance to ask me absolutely anything! ✨

Whether you’re considering a career change or want to know more about how you could get into the industry, I’d love to welcome you.

DM me with the word “EXPERIENCE” to secure your ticket, but be quick, there’s only 4 spaces per session 🤍

Pigment choice should never be a case of simply picking a colour your client likes from a bottle 🫣As PMU artists, we nee...
05/10/2026

Pigment choice should never be a case of simply picking a colour your client likes from a bottle 🫣

As PMU artists, we need to be looking at what’s already in front of us, natural lip pigmentation, undertones, the condition of the tissue, lifestyle factors & how that individual client is likely to heal.

Because the colour you implant isn’t necessarily the colour you’ll get once healed.

Understanding why a pigment behaves differently from client to client is what takes you from simply following a formula to actually making informed decisions as an PMU artist 🤍

This is exactly the kind of knowledge I teach inside my Lip Blush Masterclass, so you can stop second guessing your pigment choices & understand what you’re actually looking at before you even pick up your machine.

Want the details? DM me “MASTERCLASS” and I’ll send everything over 💌

A very exciting new addition to April Louise SPMU… 👀🤍I’d love you all to meet Scarlett, my new Junior PMU Artist! 🤩After...
28/09/2026

A very exciting new addition to April Louise SPMU… 👀🤍

I’d love you all to meet Scarlett, my new Junior PMU Artist! 🤩

After months of trying to squeeze everyone in & struggling to keep up with the amount of you wanting brow appointments, I knew it was time to grow the team.

Scarlett will be taking on new brow clients, meaning more availability without compromising on the quality, care & experience I’ve built April Louise SPMU around ✨

She trained in brows back in 2022 & has since worked for Benefit & now Charlotte Tilbury, so it’s safe to say… this girl knows brows 👏🏼

But more importantly, she genuinely cares about making every client feel listened to, comfortable & completely looked after, which is exactly how I want things done in my studio.

You know I wouldn’t trust just anyone with my clients or my name, so I’m SO proud to have Scarlett joining me 🥹🤍

And make sure you give her a follow scarlettpoppy.browz because I can’t wait for you to see just how INCREDIBLE she is! 🤩

23/09/2026

Cheap pigment can become a VERY expensive problem 👀

And I’m not talking about the price of the bottle.

I’m talking about the correction, colour shifts & potentially multiple laser sessions your client could be left dealing with years down the line.

As PMU artists, our responsibility doesn’t end when those brows look gorgeous & fresh.

We need to be thinking about how that pigment is going to heal, fade & behave in the skin long term.

Your pigment choice matters. Your technique matters. Your knowledge matters.

And these are exactly the things I wish more artists were taught from the beginning.

If you want to deepen your knowledge & make more informed decisions in your work, DM me “TRAINING” for details on my upcoming masterclasses & training courses 🤎

Address

27 Yarburgh Way
York
YO105HD

Telephone

+447979491136

Website

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