25/03/2026
【 香港中文大學 地理與資源管理學 | 標識設計 】
在2025年,我地為香港中文大學地理與資源管理學系打造全新視覺識別,從舊有具象圖像轉化為以漢字「地」為核心的幾何符號,凝練學系「地、圖、資源管理」的專業本質。標誌結構融入經緯線與地塊分區語彙,呼應地理資訊系統、空間數據及城市與區域規劃等研究範疇,並延展成靈活的方格圖紋系統,於文具、宣傳與紀念品上形成一致而富節奏感的版面語言。清新的草綠與碧海藍勾勒當代學院氣質,在自然環境與智慧城市意象之間取得平衡,強化學系於全球可持續發展議題中的前瞻定位。
【 CUHK Department of Geography and Resource Management | Brand Identity Design 】
We are thrilled to present the new brand identity for CUHK’s Department of Geography and Resource Management (GRM). The new identity evolving from a figurative logo into a geometric symbol centred on the Chinese character “地”, distilling the department’s focus on geography, mapping and resource management.
The mark integrates latitude–longitude lines and land‑parcel divisions to echo key research areas such as GIS, geospatial data and urban and regional planning. Extending from the logo, a flexible grid‑based graphic system creates a consistent yet rhythmic visual language across stationery, communications and memorabilia.
Fresh grass‑green and sea‑blue tones convey a contemporary academic character, balancing references to the natural environment and smart cities, and highlighting the department’s forward‑looking role in global sustainable development.
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𝐂𝗿𝐞𝐝𝐢𝘁
Design Director: Woody Chau
Art Director: Can Chan
Graphic Designer: Erly Amethya
Client:
The Chinese University of Hong Kong
Department of Geography and Resource Management
香港中文大學 地理與資源管理學
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