James Greene HPA, Dublin (2026)

BSc Athletic Therapy & Training
MSc Sport & Exercise Medicine
Evidence based, yet simple and digestible content to go against the litany of misinformation online 🧠

11/06/2026

Death, taxes, and unethical marketing techniques towards perimenopausal women 🤥

I’m not sure if there’s a cohort where the scare tactics are so prominent, as the advertising used towards perimenopausal women.

It is an extreme complex, and individual time - made all the confusing by the misinformation and marketing used online.

I certainly am not claiming to be an expert or to understand the woman’s experience - but weekly if not daily I speak to clients at this life stage who need advising on some element of misinformation they’ve been guided on.

- Find a GP you trust and have a good relationship with.
- Follow 1-2 people you know are genuine experts in the area. Not those that throw out random words or names of hormones they don’t understand.
- Do what you can lifestyle wise to best support this stage of life - in terms of exercise incorporating a blend of progressive resistance training and cardiovascular activity is recommended.
- Don’t buy into get quick fix solutions or those using scare tactics to acquire your money.

10/06/2026

Children…counting…calories…?😅

A lot of responses from teachers since the last video on current diet culture children are exposed to online, and it seems to be transpiring in the classroom too.

What is the cause?

It’s pretty complex, like everything in the nutrition & health sphere.

A combination of environment (home/school), societal pressures, social media, marketing etc.

If you are in an environment surrounded by kids - do your best to play your role in them building more positive relationships with food.

Don’t demonise food groups.
Don’t dichotomise into ‘good’ and ‘bad’
Don’t talk about weightloss and calorie counting

Do encourage well balanced, regular meals
Do encourage foods they enjoy, in moderation
Do encourage viewing food as a fuel to enjoy the activities they enjoy, and to recover from it.

It is a minefield, and a lot of adults who may not have been afforded appropriate education themselves may also be passing on those beliefs (with no ill intent) to younger generations.

Is this something you’ve come across lately?
How do you address it?

Let me know 👇

08/06/2026

Irish Mammies 🤝 their sons doing the bare minimum

Slow Sunday activities 🧑‍🍳🍝

70 minutes including prep and clean up to sort lunches, dinners, and snacks for the next few days 🤤

Mammy approved ✅ (although that doesn’t mean much considering she’d compliment oven chips)

Let me know if you want either recipe 👇
1. Creamy Chicken & Chorizo Tagliatelle (only I forgot to add the chorizo)
2. Turkey Chilli bowl - I’ll add potatoes, a wrap, or rice to this each day

Took me longer to edit the video than it did to make the food 🥲

06/06/2026

Big strides made over the past year with running 🏃

It’s been a long time in the making, and there was a point in time I was resigned to the fact that my body just wasn’t made for running (based on the advice from multiple ‘professionals’ when I was younger 👀)

Consistency with foot, ankle & calf work (and an insane amount of plyos) over a long period of time, cross training, lower intensity aerobic work, and finally slowly building up tolerance to running.

Initially felt like I was going no where with 1-2km runs, but over time that compounds and your body adapts.

I so often hear people say ‘I can’t do X…’ or ‘I’m not built for Y…’, but have you actually tried? Like properly?

No matter what the physical endeavour is, the chances are if you put the time and effort into it - you will see progress. But the key is it takes time, and for some people more than others.

Definitely wouldn’t have gotten into running as much if I didn’t injure my back last year - so it’s nice to see the redirection had some benefits 🫡

Looking forward to seeing what progress we can make in the second half of the year now 🏃‍♂️

02/06/2026

There is so much shame attached to being or feeling ‘different’ growing up in Ireland

You strive to do everything you can in order to fit in and not be anything other than what society has conditioned you to believe is ‘normal’ or ‘right’.

Our early experiences mould us, and for some those experiences lead to an extreme amount of internalised shame and self-hatred.
And for many people, unfortunately that is still the case.

Being made to feel not good enough because of being surrounded by small-mindedness, poor education, outdated believes, and much more.

It takes a lot of unlearning and relearning to eradicate the beliefs you held so deeply growing up.

But there is space for you.
Even if you don’t feel like that currently.

Standing out > fitting in

Address

Dublin

Website

http://www.healthandperformanceacademy.ie/

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James Greene HPA