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04/09/2026

It's Myopia Action Month, and we're not staying quiet about it! 💚

Our co-founder and CEO, Prof. James Loughman, sets ECPs a challenge for the month: have the myopia conversation with parents.

He also gives a taste of a new paper he has been working on. 👀

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Meet Jessica, or "Jessy" to those in the know, our Professional Affairs Consultant and proud myopia nerd. 💚 We sat down ...
27/08/2026

Meet Jessica, or "Jessy" to those in the know, our Professional Affairs Consultant and proud myopia nerd. 💚

We sat down with her to talk about her impressive background and what excites her most about the future of the eyecare industry.

How would you describe your role at Ocumetra in one to two sentences?
As a Professional Affairs Consultant, I bring together my clinical experience, scientific background and passion for education. I work at the intersection of science, clinical practice and professional education, helping eye care professionals overcome the barriers to implementing myopia management in an evidence-based way.

What is your clinical background?
I'm a qualified optometrist with an MSc in Vision Science, and I have extensive clinical experience in contact lenses, paediatric eye care and myopia management. I'd honestly call myself a bit of a contact lens nerd, so my clinical work has focused on contact lens-based myopia management in children and young people.

What first drew you into the clinical/eye care industry?
In a way, I started very early! I needed glasses myself as a child and later wore contact lenses, so I experienced firsthand how much better vision can change everyday life. That personal experience is really what sparked my curiosity about vision, and eventually led me to optometry.

What keeps you motivated in this industry day-to-day?
The fact that there is always more to learn. Eye care is constantly evolving, and I really enjoy staying curious, questioning what we think we know and finding ways to turn new evidence into something useful in clinical practice. And, of course, knowing that what we do can make a real difference to children's vision, today and in the future, keeps me motivated.

What excites you most about where the industry is heading?
I'm excited about how far myopia management has come, and where it's still going. We're moving towards increasingly evidence-based, individualised approaches, using data and technology to support better clinical decisions on when and how to manage a child's myopia, while always keeping the patient and their family at the centre.

20/08/2026

The Secondhand Conversation.

Every practice knows this scene. 👀

One parent brings the kid in. One parent or caregiver isn’t there. They sit through the exam, understand the reason for treatment, and say yes.

Then they have to go home and explain it to someone who wasn't there, didn't see the graphs, and is now hearing, “We need to start treatment, and it costs x”.

With mEYE® Suite, the missing parent or caregiver doesn't have to take anyone's word for it. A quick scan of a QR code and a parent-friendly report is at home with them, the same visuals that made the case in the room. That's an informed yes, not an unsure one, because they were shown it, not just told about it. 💚

Is myopia a cause of eye disease? Check out the latest paper in Progress in Retinal and Eye Research with James Loughman...
06/08/2026

Is myopia a cause of eye disease?

Check out the latest paper in Progress in Retinal and Eye Research with James Loughman, Mark Bullimore and Ian Flitcroft. Applying the Bradford Hill framework, the same one used to establish smoking as a cause of lung cancer, they show that myopic axial elongation isn't just linked to sight-threatening disease, it's a causal driver of it.

Managing lifetime axial elongation isn't precautionary. It's disease prevention.

https://www.sciencedirect.com/science/article/pii/S1350946226000637?via%3Dihub

mEYE® Suite was built to make life easier for ECPs.But we would say that, wouldn't we?So here's what a few of our users ...
31/07/2026

mEYE® Suite was built to make life easier for ECPs.
But we would say that, wouldn't we?

So here's what a few of our users think instead 👇
Ashley Tucker, OD, FAAO, FSLS, ABO Diplomate Eric Lichtenstein Gerard Fernandes

Screens are everywhere. How do we help parents take back control without the guilt trip? 🤔 The WHO recommends zero minut...
22/07/2026

Screens are everywhere. How do we help parents take back control without the guilt trip? 🤔

The WHO recommends zero minutes of screen time a day for children under 1.

The UK average? About 30 minutes, according to research on over 8,000 families.

Then there's the 2%, children clocking 3+ hours a day. Keep that up, and you're looking at over 5,000 hours of screen time before their 5th birthday.

Screens aren't going anywhere. Most parents already feel the guilt about it; they don't need more of it from us.

So here's the real question for ECPs: how do we bring parents the facts, minus the judgment?

https://lnkd.in/dJgHVjpr
https://lnkd.in/dRRwUwVR

Better eye health for all children isn't a one-person job, and we've been building a team for this mission 💚You'll be se...
13/07/2026

Better eye health for all children isn't a one-person job, and we've been building a team for this mission 💚

You'll be seeing some new faces across some key areas 👀:
Jessica Gruhl - Professional Affairs Consultant
Pedro Mion - Full Stack Developer
Andy Ackroyd - Strategic Growth Manager
Brianna Hutchison - Software Development Intern

We're just getting started.

Is there a better way to welcome the team to Ireland than a trip to the Guinness Storehouse?Bonding over pouring (mostly...
06/07/2026

Is there a better way to welcome the team to Ireland than a trip to the Guinness Storehouse?

Bonding over pouring (mostly) perfect pints in the heart of Dublin!

With a global team, we don't all end up in the same room very often. Which makes it pretty special when we do.

Already looking forward to the next one. 🇮🇪

11/06/2026

🎉 Big news, mEYE® Suite is now available in Simplified Chinese! 🎉

This has been one of our most requested features from users, and we are delighted to say it is now live!

We believe that understanding your child's eye health should never come down to a language barrier. That's why we're so excited to welcome Simplified Chinese to mEYE® Suite, making myopia management more accessible for families everywhere.

More languages coming. Watch this space. 🌏

Can you guess what percentage of ECPS agree that every child with any level of myopia should be treated?It’s all here in...
05/06/2026

Can you guess what percentage of ECPS agree that every child with any level of myopia should be treated?

It’s all here in the Myopia Report 2026 from Eyes on Eyecare!

We’ve pulled the stats that stood out to us. Do they match your experience? 👀

Read the full report here: https://emails.eyesoneyecare.com/hubfs/CC%20-%20Files/Search%20Engine%20Restricted%20Files/Eyes%20On%20Eyecare%202026%20Myopia%20Report.pdf?utm_campaign=43880484-%5Beoe-marketing%5D%202026%20Myopia%20Report&utm_medium=email&_hsenc=p2ANqtz--VC_9oAUXmLiV7XNrz-onU5e32OwR3gXMLClhGxZjjjqcrahwSwaAOihBDaouq6c8KTpVNGtbBCe-vauOCQBgWr769hSItTTjqegAf6-6dnOmljjM&_hsmi=418218441&utm_content=418218441&utm_source=hs_email

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