Elaine Campbell, IBCLC

Elaine Campbell, IBCLC Providing unbiased, non-judgmental support and guidance to help you achieve your breastfeeding goals Online consultations

26/08/2026

Antenatal Classes in English and Italian first, more to come. September 17th. Wherever on earth you're giving birth, these classes are for you!

21/08/2026

Having a baby abroad?

Pregnancy can feel very different when you’re navigating an unfamiliar maternity system, another language and a culture that may approach birth and parenting differently from home.

Babymoon is a live online antenatal and postpartum course in English, created for English-speaking families preparing for birth while living abroad.

We’ll help you prepare for birth, feeding and the early weeks with your baby, understand your options, know what questions to ask, and feel more confident navigating care in another country.

And because having a baby abroad is about much more than the birth, we also explore newborn behaviour, sleep, bilingual family life and raising a child between cultures.

Wherever on Earth you are giving birth.

05/08/2026

This is beautiful

World Breastfeeding Week – Day 4Strengthen what works: Avoid unnecessary supplementation.For most healthy, full-term bab...
04/08/2026

World Breastfeeding Week – Day 4

Strengthen what works: Avoid unnecessary supplementation.

For most healthy, full-term babies, the first few days are a time of learning, not of filling a tank.

Frequent breastfeeding, skin-to-skin contact and responding to your baby’s feeding cues are usually all that’s needed to stimulate milk production and help babies adapt to life outside the womb.

There are times when supplementation is medically indicated, and when that happens it can be lifesaving. The goal isn’t to avoid supplementation at all costs—it’s to use it thoughtfully, for the right reasons, and in a way that protects breastfeeding.

When supplementation is needed, the preferred order is:

• Mother’s own milk
• Fresh human milk from a trusted donor
• Pasteurised donor human milk
• Breastmilk substitute (infant formula)

Every decision should balance the baby’s immediate clinical needs with protecting long-term breastfeeding.

Supporting breastfeeding isn’t about saying “never supplement.”

It’s about asking, “Is supplementation medically necessary, and if it is, what’s the best option for this baby?”

World Breastfeeding Week – Day 3Strengthen what works: Rooming-inOne of the simplest ways to support breastfeeding is al...
03/08/2026

World Breastfeeding Week – Day 3

Strengthen what works: Rooming-in

One of the simplest ways to support breastfeeding is also one of the most effective: keeping parents and babies together.

Rooming-in isn’t just about sharing a room. It’s about giving families the opportunity to learn each other.

When babies stay close, parents begin to recognise feeding cues before crying starts. Babies feed more frequently, milk production is stimulated naturally, and parents gain confidence in responding to their baby’s needs.

This isn’t about expecting parents to do everything alone. They still need support, rest and skilled care. But wherever possible, we should bring support to the family rather than separating the family from each other.

Keeping mothers and babies together is a low-cost, high-impact intervention that strengthens breastfeeding, supports attachment and helps parents leave hospital feeling more prepared for life at home.

Sometimes the best way to improve breastfeeding outcomes isn’t introducing something new.

It’s protecting what nature already gave us.

August 1st to 7th: World Breastfeeding WeekStrengthen What WorksDay 2. Laid-Back BreastfeedingSometimes the best support...
02/08/2026

August 1st to 7th: World Breastfeeding Week

Strengthen What Works

Day 2. Laid-Back Breastfeeding

Sometimes the best support isn’t doing more. It’s doing less.

Laid-back breastfeeding (also called biological nurturing) works with your baby’s natural instincts instead of asking them to overcome gravity or hold an awkward position.

When a parent reclines comfortably and baby is placed tummy-to-tummy on their chest:

• Babies often find the breast using their own reflexes.
• Latching can become deeper and more comfortable.
• Parents often experience less ni**le pain.
• Babies may feed more effectively and settle more easily.
• Feeding can feel calmer and less like something you have to “get right.”

This isn’t a magic position, and it won’t solve every breastfeeding challenge. But for many families, it’s a simple, evidence-based approach that makes feeding easier by supporting normal newborn behaviour rather than fighting against it.

Too often we teach breastfeeding as a technique.

In reality, babies are born with an incredible set of feeding instincts. Our role is often to create the conditions that allow those instincts to work.

Sometimes the best intervention is simply getting out of the way.

A word of caution to anyone who received the same AI interview invitation that landed in my inbox today.It looked like a...
23/07/2026

A word of caution to anyone who received the same AI interview invitation that landed in my inbox today.

It looked like an opportunity to contribute my expertise as a healthcare professional to help train AI. Before accepting, I read the terms and conditions.

One clause stated:

“You hereby grant us an unlimited, irrevocable, worldwide, royalty-free, sublicenseable through multiple tiers, perpetual right to use, reuse, modify, display, publish and disseminate the Interview and your name, audio, photographic, video, and other likeness of you… for any purpose.”

As professionals, we should read clauses like this very carefully.

This wording appears to grant the company a perpetual, irrevocable licence to use not only the interview itself, but also your name, image, voice and likeness. Depending on how those rights are exercised, that could potentially include using your interview or identity in promotional or marketing material, or stating that you contributed to the training of their AI product, without any further approval or payment.

I’m not suggesting that this is what the company intends to do. But the licence they are asking you to grant is exceptionally broad, and once granted, it is described as irrevocable.

We spend much of our careers advocating for informed consent. Trauma / irrevocable harm is prevented when people understand what they’re agreeing to before they say yes. It’s ironic that many of us click through lengthy legal terms without applying that same standard to ourselves.

Our expertise has value. So does our professional reputation. Before agreeing to participate in any AI training interview, take five minutes to read the terms and decide whether you’re comfortable with the rights you’re being asked to give away.

Have you received this invitation?

04/06/2026

The largest study of its kind has found that exclusively breastfeeding is linked with blood biomarkers tied to immunity and development in babies.

Read about the research via the link in the comments.

01/05/2026

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Santry

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