Alan Williams Coaching

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Alan Williams Coaching I help career overachievers drop 1-3 stone and 10x energy without sacrificing career success, or family life.

Not everyone is going to understand the changes you’re making.When you start training regularly, drinking less, eating b...
16/10/2026

Not everyone is going to understand the changes you’re making.

When you start training regularly, drinking less, eating better and taking your health seriously, you might notice a few comments coming your way.

Sometimes they’re harmless. Sometimes they’re coming from people who feel uncomfortable with change.

That doesn’t mean you need to fall out with your friends or judge how they live.

But you also shouldn’t abandon your goals just to keep everyone else happy.

You can still enjoy your life, have a social life and get in great shape.

And the people who genuinely support you will respect that.

Lose a stone before Christmas without sacrificing business/career success. Want the recording? I ran a webinar on this v...
14/10/2026

Lose a stone before Christmas without sacrificing business/career success.

Want the recording?

I ran a webinar on this very topic and the feedback from it was off the charts.

I got messages saying things like “this was too good to be giving away for free,” and “nobody has ever made it this simple and clear for me.”

The person who sent the first message is right…it actually is too good to give away for free. Hence why I’m only going to give it away for 24 hours. After that I’ll be charging for it.

If you want the link to the recording comment “WEBINAR” and it’s all yours. 💪

How do I get rid of the belly? That’s probably the most common question men ask me. When I first started training, over ...
13/10/2026

How do I get rid of the belly?

That’s probably the most common question men ask me.

When I first started training, over 20 years ago, I wasted so much time on sit ups, crunches and planks. For a while I was even doing “ab workouts” that were all the rage online.

As a more knowledgeable 40 year old, I’ve got good and bad news for you.

The bad news is that all the ab workouts in the world won’t give you a flat stomach.

The good news is that it’s actually much simpler than you think.

Most of the guys I work with have no interest in a 6 pack, they just want to be leaner and have their clothes fit better.

Ab exercises won’t do that. If there’s a layer of fat covering the abs you’ll never see them anyway. So let’s focus on reducing that fat, rather than strengthening your invisible ab muscles!

There are a few things you need but here are the top 3:

1. Create a calorie deficit. This is THE most important factor. You could be eating the best foods in the world but if you’re not in a deficit you won’t drop body fat. If you’re not sure how to calculate your calorie requirements pop me a message and I’ll do it for you.

2. Full body workouts. Train the whole body. Every muscle group, not just abs. Your overall body fat will reduce, you’ll gain muscle which makes your metabolism more efficient and you’ll look great in the process. These don’t have to be really long workouts. Our clients are all very busy people so we design short, effective sessions for them.

3. Walk. Simple but effective. Increase your NEAT and watch the belly fat start to drop off.

All of the above can be done to great effect, no matter how busy you are. If you need help with it, you know where I am. 😀

12/10/2026

You say you’d do anything for your kids….

Would you be healthy for them?

Because I’m seeing a lot of you giving all of your time and attention to meetings and people that won’t matter in 20 years time…

And you’re coming home to the people that matter most with nothing left to give. Sometimes struggling for the energy to even hold a conversation.

Business matters. But so does being present for your family.

And it doesn’t have to be one or the other.

You can still have a thriving business/career while optimising your health and fitness.

I can help you with that. 😉

𝐇𝐨𝐰 𝐎𝐫𝐥𝐚𝐢𝐭𝐡 𝐠𝐨𝐭 𝐥𝐞𝐚𝐧, 𝐬𝐭𝐫𝐨𝐧𝐠 𝐚𝐧𝐝 𝐚𝐭𝐡𝐥𝐞𝐭𝐢𝐜.Orlaith had run marathons in the last, including a sub 4 hour marathon. But sh...
11/10/2026

𝐇𝐨𝐰 𝐎𝐫𝐥𝐚𝐢𝐭𝐡 𝐠𝐨𝐭 𝐥𝐞𝐚𝐧, 𝐬𝐭𝐫𝐨𝐧𝐠 𝐚𝐧𝐝 𝐚𝐭𝐡𝐥𝐞𝐭𝐢𝐜.

Orlaith had run marathons in the last, including a sub 4 hour marathon.

But she came to us with a clear brief…get her strong and lean.

She wasn’t overweight. But she felt like she wasn’t in great shape.

After her last marathon she had fallen into a bit of a rut. Her training had slipped a lot and she noticed that w**e had started to creep in every evening.

So she needed a bit of a reset.

A few things made a huge difference:

1. We got her on a structured weights programme designed around her. Progressive overload was a key component. To that end we had a few battles at the beginning to move her away from fitness classes and into training that would actually get her insane results.

2. We had to get her eating more. The quality of her nutrition was actually quite good but she was massively undereating. The long term impact of that is that metabolism slows and fat loss becomes very difficult. As well as the fact that you can’t get as much out of training.

Today Orlaith is eating more than ever. She’s stronger than ever. And she looks amazing. 💪

If you’re as impressed by this hero’s incredible work as I am, hit that like button and show her some love. 👊

𝗧𝗵𝗲 𝗪𝗲𝗲𝗸𝗹𝘆 𝗥𝗼𝘂𝗻𝗱 𝗨𝗽:🎯 The marathon got ticked off. The heat was torture but I got through it. Biggest lesson, which also...
10/10/2026

𝗧𝗵𝗲 𝗪𝗲𝗲𝗸𝗹𝘆 𝗥𝗼𝘂𝗻𝗱 𝗨𝗽:

🎯 The marathon got ticked off. The heat was torture but I got through it. Biggest lesson, which also serves as a metaphor for fitness and life….run your own race…don’t try to keep up with anybody and don’t slow yourself to fall in with others who are not as advanced as you.

𝗘𝘃𝗼𝗹𝘃𝗲:

Client results have been off the charts recently. Massive work going on.

⭐️ Mikey has dropped 4kg and the body is already looking different. 💪

⭐️ Sean is deep into prep for a Christmas physique shoot. It’s crazy how far he has come since joining us to lose weight back in January.

⭐️ Orlaith finished up with us this week, leaving with mind-blowing transformation pictures. Lean, strong and athletic. 💪

⭐️ Damian has moved house, changed career and is still closing in on 2 stone, despite all the upheaval. That’s what happens when plans are designed around the person…it makes it easy to win, even when life is out of kilter.

🚀 You’ve got just over 10 weeks until Christmas. Most people will waste it, and they’ll hate life in January. 1% will make it count and feel great heading into the festive season. If you want to be in the 1%, pop me a message. 👊

27 Vs 40. On the left I was 27. On the right, I’m now 40. At 27 I had just set up my own business. I still had loads of ...
09/10/2026

27 Vs 40.

On the left I was 27. On the right, I’m now 40.

At 27 I had just set up my own business. I still had loads of time to train. Loads of time to myself. Loads of time for food prep. I was single, and I only had myself to worry about.

Now at 40….Father. Partner. Much bigger business. More people relying on me. Way more stress.

I travel quite a bit.

I eat out a lot more. I don’t eat out of Tupperware. I don’t track every calorie.

And, I’m still in shape. And I’m healthy.

I have to be. My family are relying on me. My business is too.

Most men will tell you they got out of shape because of….

❌ Age.

❌ Stress.

❌ Work.

❌ Lack of time.

❌ Family life.

I know you’re busy. I have all those things going on too. I get it, it’s not easy.

But let’s be honest here. Deep down you know you’re using them as an excuse.

You’ve been successful by having the exact opposite attitude to what you’re showing for your fitness goals.

You and I both know if it was truly important to you you’d make it happen.

You know you’re capable of more.

And you also know that staying stuck is a choice.

That’s why I designed the Evolve programme.

For people like you and me who have a lot going on and what to be in great shape, without having to commit several hours per week to it.

When you’re ready, pop me a message. 👊

08/10/2026

Life rules for men 35+.

Limit time with energy vampires.

Don’t have two poor quality meals in a row.

Strength train 3x per week.

Business will always be there. Your kids won’t be small forever.

Set standards you can be proud of.

08/10/2026

If you want to be in great shape, don’t run marathons.

I know that will trigger a lot of people but it’s a hill I’m prepared to die on.

It’s so difficult to maintain muscle mass when you get into huge mileage.

I’m done with my marathon training now and I can’t wait to get back lifting properly.

I’m going to gaining a nice bit of muscle over the next few months.

If you’d like me to document what I’m doing, in relation to nutrition and training, comment below and let me know.

I’ll keep it updated here if enough people are interested. 😀💪

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