07/08/2026
🚨 ATTENTION CONTENT CREATORS, MUMS & HEALTHCARE PROVIDERS 🚨
The IMS Act is not optional. It must not be violated.
As we create, share, educate and influence online, we also have a responsibility to protect breastfeeding and ensure that parents receive ethical, accurate and unbiased information.
The Infant Milk Substitutes, Feeding Bottles and Infant Foods (Regulation of Production, Supply and Distribution) Act, 1992, as amended, places important restrictions on the promotion of infant milk substitutes, feeding bottles and infant foods in India. (India Code)
Content creators: Think before you promote, review, recommend or normalise such products.
Mums/ Dads: You deserve information—not marketing disguised as education.
Healthcare providers: Our professional responsibility is to protect, support and empower families with evidence-based information.
Influence comes with responsibility.
Let’s create content that supports breastfeeding, respects informed choice and complies with the law.
Know the IMS Act. Follow the IMS Act. Protect breastfeeding. ❤️
