Aplava derives its name from sanskrit origins. Aplava (pronounced “AAp luv” in original sanskrit) means taking a bath to purify oneself. It’s an ablution process of cleansing oneself. Just as the name suggests, Aplava wants to give its customers an experience of divine purity. Beauty is you. As a startup beauty company we strive to bring an unparalleled assortment of prestige brands, household nam
es and niche, cult beauty brands, all on one site. Our professional team of Dermatologists and Beauty advisors has cherry picked brands across a broad range of product categories including Skincare, Hair care, Bath & Body, Make Up, Fragrance, Sun & Travel, Intimacy, Shaving, Candles and Aromatherapy, Mom & Baby & Homecare. To make your experience worthwhile and easy, the team has developed a mechanism to advice and recommends products based on your skin type and skin concerns. Use the My Beauty Score section on your profile page to get customized recommendation for your daily skin routine. Unlike many other beauty retailers, we work directly with our manufacturers/authorized distributors to bring you over 4,000 products straight from the brands themselves. You can trust that anything you buy is 100% authentic, guaranteed.
