21/04/2026
There are some challenges that don’t always show, but impact millions of lives. Iron deficiency anaemia continues to affect how children grow, learn, and thrive. Through IRON UP!, Danone India is working with partners and government bodies to drive early awareness, enable screening, and take meaningful action on the ground.
In partnership with the Government of Uttar Pradesh, Danone India is taking a step forward through a large-scale initiative focused on early screening, awareness, and community action.
With efforts aimed at reaching over 100,000 children through screening, training 2,000+ health workers, and building awareness among 2,50,000 students, this is about creating impact where it matters most. Because addressing iron deficiency is critical to building a healthier future for our children.
Here’s a glimpse of our movement in action.
India ka Iron Up Karenge!