Today, working women, especially working mothers are engaged with managing work and home both. They have very limited free time during the day. They yearn for tips or information related to:
-Diet and Exercise
-Health
-Managing motherhood with work
-Career advice
-Stress management
and browse the internet for the same. However, browsing continuously is a challenge due to the time crunch faced
by modern women juggling multiple things simultaneously. As a result, they become vulnerable to multiple lifestyle diseases like thyroid, diabetes, blood pressure, poly-cystic ovarian disease, etc. CareBuddy, a mobile application, provides summarised RSS feed health content in the format of reminders for working women based on the behavioural pattern. The app is pushed with summarised content (done manually) along with the original link on each of the categories. The type of content pushed is based on user’s response to our yes/no queries related to the relevance of the content, users requirements and user’s behaviour. We have 6 major categories of content: Health, Diet, Exercise, Parenting, Hobbies and Career. Each of these categories is subdivided into multiple sub-categories giving us more than 30 categories at the grass root level.
