04/08/2022
Being in a tropical country, fruits are all around us. But i want to talk about the success of one fruit in particular - Banana 🍌
There are many factors that made banana a successful fruit of our times. Read on 👇🏻
Availability
Mango may win the summer, but Banana wins all seasons. It's not seasonal like the mango, nor is it exotic like Dragonfruit. Banana is available all through the year.
Simplicity
Mango may taste great, but do you know that around 40% of a mango is the seed? At Rs. 200 a kilo, that's nearly Rs. 45 you're paying for something you cannot eat.
On the contrary the makers of Banana kept things simple. You can eat the entire fruit except the skin of course.
Singular USP
Papaya claims fat loss, watermelon has dominates the hydration narrative. But both of these are inconvenient to carry in your lunch box. A banana comes in a portable size and delivers on a singular USP - energy.
Packaging
On a scale of zero to Pineapple, banana is the easiest to use. It comes with a peel-off cover. Needs no knife or special equipment to open.
Accessibility & versatility
From toppings on a pancake to milkshakes, banana has as many or more recipes possible than Oreo cookies.
What's more, you can even eat a banana after a tooth extraction, increasing the use-cases and market for it.
Banana's success isn't one of strategy but also of great ex*****on.
