31/08/2026
An exciting and inspiring experience at the Levi’s® Eureka Innovation Lab in San Francisco✨
Our CEO Fabrizio Giachetti and our Chief of Internal Sales Sandra Rodriguez Tellez had the opportunity to step inside the place where creativity, craftsmanship and innovation come together to shape the future of one of the world’s most iconic denim brands👖
🔍 Seeing firsthand how ideas and designs are transformed into prototypes and real products was truly fascinating — a unique opportunity to experience innovation from the inside and gain new perspectives on the future of denim 🚀
A special thank you to Ben for the warm welcome and for giving us the opportunity to discover this remarkable place and share such an inspiring experience 🤝
An exciting journey into innovation, creativity and new possibilities💡