Artègo

24/06/2026

We often like to talk about evolution, growth, constant improvement, new perspectives. That is why we are always on the move, to offer you new opportunities for development in a market like ours, that will always be eager for novelty and interesting solutions.

It’s Color was born 26 years ago in symbiosis with the birth of the Brand. It was the first product Artègo faced the market with and has already undergone some changes over the years; nevertheless, even today, it represents the full potential of our brand. The journey It’s Color has been on over the years is both ours and yours; it’s Artègo’s journey into the professional world so that today we recognize it as the “color of passion.”
The color chart that our International Ambassador Marlo Steenman presented to you is an example of simplicity and elegance.
When you open it, the shades stand out, perfectly corresponding to the color result on white locks and in perfect level scale, ideal for entering the daily routine of every salon.

23/06/2026

IT'S COLOR PERMANENT HAIR COLOR CREAM (150ml): ensures maximum protection and cosmeticity; it makes the hair healthy and shiny with natural and uniform color results, from root to tip.

PRODUCT BENEFITS:

- Base Cream: easily and quickly mixable fluid cream, easily penetrating the strand and firmly sticking to the hair.
- Results: intense and brilliant, both on natural and fashion reflex shades, with long lasting in level, reflexes and brilliance.
- Formula enriched with: milk and coconut oil, amino acids precursors, purified lanolin and mineral oils.

My Color Passion. Care for Beauty, Always.

19/06/2026

Travel is exploration, it is renewing knowledge, it is taking a pause to rest body and mind. It is enjoying light and serene moments, sharing precious time with close friends or family.

Even far from everyday routines, the Beauty of hair deserves protection: formulas that preserve cosmetic quality and color, accompanying these precious moments with fragrances of fruits, flowers, and vanilla berries that evoke energy and joy.

17/06/2026

30 BEAUTY SUN HAIR PROTECTION DRY OIL SPRAY (100ml)

Optimal heat and sun protection during summer days or in everyday life. Fast absorbing, providing thermal and UV protection, it is ideal as a thermal styling pre-straightener and iron shield to take with you on the go.

FORMULA ENRICHED WITH:

Avocado Oil: an excellent antioxidant.

Coconut Oil: with softening and protective properties.

Vitamin E: to counteract the effects of free radicals and help fight photoaging.

Care for Beauty. Always

15/06/2026

The days dedicated to holidays and rest should be at least 30 out of 365... 30 is the perfect number of days to preserve hair health during sunny summer days, ensuring its radiant beauty.

30 HAIR & BODY WASH (300ml): Purifying and softening action. Cleansing and protection from sun exposure and pollution, formulated without SLS, SLES, and parabens. At home and on the go.

30 CREAM CONDITIONER (200ml): Restorative conditioning cream. Gently detangles, restoring vitality, softness, and shine, protecting against UV radiation and pollution. Maximum color protection against oxidative damage. At home and on the go.

Care for Beauty. Always.

12/06/2026

THE FRAGRANCE OF KINDNESS

Musky notes, Bulgarian Rose, Jasmine, Vanilla, Coumarin and Patchouli: a warm and enveloping symphony that speaks of fullness, security, gentleness. A bouquet that also nourishes the spirit and accompanies each treatment with an invisible caress. Good Society 46 Nourishing is the Beauty you breathe.

Through touch, through listening, through choosing the right product. Good Society guides the professional in a personalised sensorial consultation. Let the senses awaken: silky textures, intense fragrances, visible results. Good Society is well-being you touch, you breathe, you live.

The gesture that the Client will remember, always.

11/06/2026

MICELLAR CLEANSING, NOURISHMENT AND EMOLLIENCE.

The micellar base cleanses with extreme gentleness, respecting the natural balance of scalp and hair and caressing the Hairdresser's hands.

Yes, you understood correctly: nourishment and care for the hands of those who touch it every day.

It is a modern technology, gentle and extraordinarily effective at the same time, a kind and powerful solution for dry, thin, and stressed hair.

Every application leaves the hair full, soft, visibly regenerated. The Care that hair and hands feel.

08/06/2026

THE BOTANICAL CORE REINFORCED BY SCIENCE

Coconut and Avocado Milk: a natural micellar process, which contains the energy of Coconut and Avocado Oil, Coconut Water and bio-mimetic Phospholipids. A deep nourishment that restores life, protecting and reconstructing the hydrolipidic film.

Enhanced Hyaluronic Acid: a 7-in-1 active that thirsts dry hair. It boosts hydration, combats frizz, provides strength, natural volume and a soft, silky shine.

It creates a bioactive film around the fiber, replumping and protective, which enriches the hair with active substances, reducing breakage and protecting it from heat.

05/06/2026

INTENSE NUTRIMENT, MOISTURIZING AND REPLUMPING.

NOURISHMENT AND HYDRATION ARE NOT THE SAME THING. To hydrate is to quench the thirst of that which is parched. To nourish is to provide deep support, vital force, and structure. It is a gesture that gives care, that goes beyond the immediate need, and builds lasting Beauty over time. Family 46 not just hydrates, it nourishes.

It creates a bioactive film around the hair fiber, replumping and protective, which enriches the hair with active substances, reducing breakage and protecting it from heat. The rich texture, the warm colour, the enveloping scent: everything speaks of well-being, for the one who receives and for the one who gives

01/06/2026