01/10/2026
Last week, I found myself watching a TikTok video posted by a mother called Ellie, who runs the account , and I genuinely couldn’t stop thinking about it. The video featured her young son, Isaac, a 9-year-old boy who has a stammer and who, as part of an effort to build his confidence, had decided to design and sell his own bookmarks online: https://ihdesigns17.myshopify.com/collections/all).
He was putting his work out there, asking people to support him and, in doing so, deliberately stepping outside the comfort zone that his stammer might otherwise have created for him. I sat there thinking: How brilliant is that?
What struck me wasn’t simply the fact that a 9-year-old had started a little business - children are remarkably entrepreneurial when you give them the opportunity - it was the attitude behind it.
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