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Giorgio Armani translates his sense of fashion and his aesthetic vision into the world of fragrances, make-up and skincare.

Elegance is key: beauty, simplicity and quality are delivered through products made from the finest materials, designed to convey an understated and timeless sophistication. Follow Armani beauty also on Instagram www.instagram.com/ARMANIBEAUTY

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www.youtube.com/ArmaniBeauty

14/10/2026

Looking back on a memorable evening in New York celebrating the new I WILL Eau de Parfum, joined by Giorgio Armani US Fragrance Ambassador Josh Hart 🏀 and special guests.

Karl-Anthony Towns Jordyn Woods-Towns Spike Lee Tracy Morgan Sir Jackson Lewis Lee JB Smoove ali marks brunson Shannon Hart JOSE ALVARADO 🇵🇷🥷🏼 Cj Hart Devon Walker

13/10/2026

Discover THE POWER OF WILL, a new video series hosted by artist , inspired by the spirit of the new fragrance I WILL.

What are the creative challenges facing the music industry today?
In Episode 2, musician reflects on the discipline and determination that shaped his journey - and why staying true to yourself can make all the difference.

It’s not about luck. It’s about will.

Watch the full episode on youtube.com/armanibeauty — link in bio.

11/10/2026

Get the Autumn Look: Vittoria Ceretti.

Giorgio Armani Global Makeup Ambassador Vittoria Ceretti wears a warm, subtle makeup look with these essential Armani beauty products:
-Base: Luminous Silk Foundation in shade 4.75 for a flawless, radiant complexion
-Cheeks: Armani Dolci Makeup blush in shades 2 and 5 afor a warm glow
-Eyes: Eye Tint in shade 99M combined with Vertigo Lift Mascara for lifted, high-impact lashes
-Lips: Prisma Flash in shade 35 for a glossy touch of color

Makeup: Nikki_Makeup
Photos: Dennis Leupold

09/10/2026

A memorable evening in London celebrating the new I WILL Eau de Parfum, brought to life by a dazzling drone show and joined by Giorgio Armani Global Fragrance Ambassador JONATHAN BAILEY and special guests.

Saffron Hocking Addis-Amah Miller🇪🇹 JONATHAN BAILEY Amechi Rahi Jesse Christopher Burgess Alex Schlab William Franklyn-Miller MK Harrison Osterfield

photographer: Rebecca Spencer

07/10/2026

In Episode 1 of THE POWER OF WILL, a new series hosted by artist , entrepreneur and investor reflects on his journey to success. He shares how failure and challenges can fuel growth, why passion matters, and how doubt can inspire you to question, adapt, and move forward.

Inspired by the spirit of the new I WILL masculine fragrance, the series explores the determination, resilience, and defining moments that have shaped each guests journey.

It’s not about luck. It’s about will.

Watch the full episode on youtube.com/armanibeauty — link in bio.

06/10/2026

One unforgettable night in Paris.
Giorgio Armani Global Fragrance Ambassador JONATHAN BAILEY, captured for the France launch of I WILL Eau de Parfum.

photographer: Rebecca Spencer

04/10/2026

Introducing THE POWER OF WILL, a brand new videos series hosted by artist . Inspired by the spirit of the new I WILL masculine fragrance, the series explores the determination, resilience, and defining moments that have shaped each guests journey.

In Episode 1, entrepreneur and investor reflects on his journey to success and the experiences that shaped him. He shares how failure and personal challenges strengthened his willpower, helping him learn and move forward, why passion matters, and how a healthy dose of doubt can help you question, adapt, and grow.

It’s not about luck. It’s about will.

Watch the full episode on youtube.com/armanibeauty — link in bio.

03/10/2026

Introducing THE POWER OF WILL, the series inspired by the new I WILL fragrance.

What does it take to pursue success? Hosted by , the series explores the determination, resilience, and defining moments behind every journey.

Join Giorgio Armani ambassadors and special guests , , J Balvin and as they share the challenges, choices, and lessons that shaped their paths.

Episode 1 premieres tomorrow on YouTube.

30/09/2026

Looking back on a dazzling night celebrating the new I WILL Eau de Parfum in Berlin in presence of Giorgio Armani Global Fragrance Ambassador JONATHAN BAILEY and special guests.

Luis Freitag Charleen ✧.* MORITZ HAU Justus .burkalov Anna Schürrle Amanda Azoitei Nic Kaufmann Elias

photographer: Jojo Kapol

Indirizzo

Milan

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http://www.armanibeauty.com/

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