Vitality's

11/09/2026

A precious drop of shine, sealed in a pearl. ✨

Discover Instant-Gloss Pearls, the illuminating and hydrating single-dose treatment from Care & Style Hydrating.

Enriched with cherry oil and rice oil, its formula nourishes and protects the hair fibre, helping to control dryness and frizz without weighing hair down. The result? Instantly softer, silkier and beautifully shiny hair.

Warm the pearl between your hands and apply to dry lengths and ends. No rinsing required.

09/09/2026

A new story of hydration and shine begins on wet hair. ✨

Discover Hydra-Gloss Shampoo and Hydra-Gloss Conditioner, the latest additions to the Care & Style Idratante di Vitality's range, designed for all hair types.

The action of red and brown algae helps provide softness, shine and protection, while the V.E.G. Mix helps maintain hydration. The result? Soft, detangled and naturally shiny hair, with an irresistible gloss effect.

07/09/2026

💧 NEW | CARE & STYLE IDRATANTE

Hydration is the first step towards healthy, radiant hair.

Introducing Care & Style Idratante, the new Vitality’s range designed to preserve the hair’s natural balance and restore hydration, vitality and softness, while improving suppleness, controlling frizz and delivering a natural gloss effect. ✨

At the heart of the range is Algae Complex, a combination of algae and plant-based active ingredients with hydrating, brightening and film-forming properties, designed to help maintain moisture and protect the hair fibre from dehydration.

4 products, one complete ritual for hydration and shine:

💧 Hydra-Gloss Shampoo
Gently cleanses and hydrates, leaving all hair types soft, shiny and protected.

💧 Hydra-Gloss Conditioner
Hydrates and detangles lengths and ends, improving softness and combability.

💧 Hydra-Gloss Leave-In Spray
A no-rinse conditioner that hydrates and disciplines the hair while leaving it soft, shiny and lightweight.

✨ Hydra Gloss Pearls
Precious single-dose pearls containing a hydrating and brightening fluid that envelops the hair fibre with an instant nourishing and protective action, revealing immediate shine and extraordinary softness.

Hydrating action. Instant gloss effect.
Discover the new Care & Style Idratante. 💧✨

04/09/2026

✨ Something new is coming.

A new energy. A new experience. Something new is waiting to be discovered.

👀

Find out on September 7th.

31/08/2026

Something new is coming. 💧

A new wave of beauty is on its way.
Fresh. Light. Radiant.

Inspired by the purity of water and the way light dances on its surface, a new beauty ritual is about to be revealed.

Get ready to dive into a new experience.

07.09 — The new family is coming.

28/08/2026

Vitality’s celebrates hair in its most authentic form: light, radiant and full of personality. With products designed to care for and enhance the hair, every routine becomes a simple gesture of beauty.

26/08/2026

Summer is almost over, but style doesn’t stop here.

With Oilish Fluid from the Flowy line, you can keep creating the latest hairstyles with a natural, effortless finish. This fluid gel gives hair light structure and soft texture, without weighing it down or compromising movement.

Apply a small amount to towel-dried or dry hair, then shape as desired for a look that feels free, fluid and perfectly styled.

24/08/2026

Sun Protective Oil is your year-round ally to help protect hair from the sun’s rays. Thanks to its UVA/UVB filter, it helps preserve the vibrancy of both cosmetic and natural colour and supports the hair fibre against oxidative stress, dehydration and loss of elasticity.

Not just for summer: protection and shine, all year round.

21/08/2026

Every head of hair tells a story: a colour, a shape, a texture, a way of feeling. That’s why Vitality’s combines research, performance and care for the hair fibre, creating products designed to enhance the natural beauty of hair without compromising its balance and lightness.

21/08/2026