03/09/2026
Unpopular opinion.. please only take your skincare advice from educated, professional skincare professionals not Tik Tok, influencers or Jean down the road, those people have no idea.
As skin professionals we train hard and for a long time to become experts in our field, our advice is based on science not cash.
Did you know … Nearly 85% of women say skincare marketing has become too full of jargon for the average person to understand, according to a new consumer study.
The research, which surveyed 2,000 women, highlights a significant gap between consumer purchasing behaviour and actual product education.
The study was commissioned by Skin Rocks, founded by Caroline Hirons, to coincide with its new Make Skincare Make Sense campaign.
While 43% of respondents stated they like to think they are clued up on the latest beauty innovations, 37% admitted they purchase products with "buzzword" ingredients without fully understanding how or when to use them.
