11/08/2026
Matcha went from a Kyoto tea ceremony to a Jack in the Box menu item in one generation.
India is now one of the fastest-growing matcha markets in the world, with urban millennials and Gen-Z blending it with adaptogens, collagen, and probiotics for an everyday wellness ritual. Add in TikTok-driven retail launches at Asda and QSR chains rolling out matcha lines nationwide, and it's clear: matcha has gone fully mainstream, globally.
But here's the thing — the more mainstream it gets, the more sourcing matters.
Bigger demand means more room for shortcuts, dilution, and counterfeit product entering the supply chain.
We're proud to have been doing this the right way long before it trended.
Global reach, traceable roots. 🌍🍵