24/08/2026
Being a mum and watching your little baby suffer with eczema can leave you feeling completely helpless. đź’”
You just want to make it better, so you reach for the creams, washes and products marketed for sensitive little bodies — trusting that what’s on the shelf is safe and gentle.
That was exactly the struggle my latest guest, Joey Richards, experienced with her own baby.
But that struggle led her to start looking more closely at what was actually inside some of the mass-produced products we use on our children every single day.
And that’s when her motherly instinct kicked in. 🤍
She wanted something simpler. Gentler. Something she could feel good about using on her own children.
And from that, Squishy was born — a Kenyan children’s personal-care brand created from one mum’s determination to find a better option for her babies. 🇰🇪
In this episode of The Search for Wellness, Joey and I talk about motherhood, eczema, ingredients, building Squishy and how sometimes our biggest struggles can lead us to create something beautiful.
🎧 Listen to the full episode using the link in my bio, or comment FULL EPISODE and I’ll DM you the links.
I hope you enjoy this conversation as much as I did. ❤️
#đź§ż