22/05/2026
๐See what made this weekโs top 5 on SEOUL4PM.
๐กWhat Data Says
Barrier care leads this week, with 3 of the top 5 in that segment.
Biodance mask sales grew 8x since December on SEOUL4PM.
๐กWhy These Products Are Winning
What drives this week's orders is category, not brand recognition. All five SKUs sit in barrier or hydration โ none in brightening or sebum care.
The list mixes both established and emerging brands within one category. This suggests category alignment matters more than brand familiarity.
โ
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Anua, AESTURA, Beauty of Joseon, COSRX, EQQUALBERRY, ILLIYOON, SKIN1004, and many more.
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