The company was established by Dato David Cheang and Datin Mabel Yap as a beauty centre and at that time distributing Carole Franck.
1988 Cheerful Trading co. was established by Dato David Cheang and Datin Mabel Yap as a beauty centre, distributing Carole Franck.
1990 The business grew and Cheerful Trading Co was converted to Cheerful Trading Sdn bhd and started the marketing and sales departmen
t to continue bringing growth to the company.
1992 Cheerful Trading started distributing Isabelle Lancray and Dr. RIMPLER products in Malaysia.
1999 Swiss line joined the distribution list of Cheerful, and it became the talk of the town.
2002 the company went through some re-organization and Cheerful Marketing Sdn Bhd was established.
2006 Cheerful Group rebrand and reinvent themselves and is now known as Cheerful Beauteepro. Today, Cheerful Beauteepro has 29 years of experience in distributing Skin care products all over Malaysia. We are one of the pioneers and established distributor in bringing globally eminent skincare, body and hair products into Malaysia. We are well known in the industry and clients rely on us for our excellence in products and services.
