23/07/2026
EFFECTIVE HANDLING OF CUSTOMER COMPLAINT AT ENGLISH HOTBREADS (SEL) SDN BHD
On 25 June 2026, English Hotbreads (Sel) Sdn Bhd participated in the Effective Handling of Customer Complaint Training conducted by Puan Amirah Emran from PHEIO Management Sdn Bhd.
The training session was designed to strengthen participants’ understanding of effective customer complaint management as part of food safety and quality assurance systems. Key topics covered included complaint identification and classification, investigation procedures, root cause analysis, corrective and preventive actions, documentation requirements, and effective communication with customers.
Participants actively engaged in discussions and practical case studies, gaining valuable insights into handling complaints systematically and turning feedback into opportunities for continuous improvement. The session also emphasized the importance of timely response, traceability, and maintaining customer trust through consistent product quality and service excellence.
The active participation and commitment demonstrated throughout the training reflected English Hotbreads (Sel) Sdn Bhd’s dedication to enhancing customer satisfaction and continuously improving its food safety and quality management systems.