02/08/2019
OUR BRAND STORY -- When it all began.
Sometime 2014-2015, I had a terrible experience that almost ruined my self confidence and self esteem as a young girl of 22. Prior to the aforementioned period, I was known by neighbors, friends and family as the girl with a very long dark colored hair and a beautiful melanin popping skin. These and many more beauty accolades remained my description till I met my ruin.
It happened that I was deceived by the beauty trends of those days - skin bleaching, hair perming and dyeing. Yes, I was this gullible then. I danced the music because I wanted to belong. With my hard earned money as a sales girl then, I will reluctantly buy as many body creams and hair relaxers as I can lay my hands on, so far they were meant to lighten my skin, soften and relax my hair. I was so ignorant of the cancerous chemicals used in the production of these beauty products and their side effects...... What do I know? And I never cared to know, all I wanted was to just belong to the trending babes in town..... Lols.
This continued till I started experiencing exceeding skin reactions such as eczema, rashes, stretch marks, dark knuckles, tremendous hair loss, receding hairline and dandruff. These ugly experiences reshaped my mind that I started seeking for helpful information, because at this point it dawned on me that ignorant is never an excuse. I learnt it the hard way.
I sourced for information with everything I had. I was so passionate and dedicated about this. All I wanted was to gain back my self confidence and self esteem because I lost them already.
"Knowledge is not power but knowledge applied is"....this statement summed up my struggle. I applied the information I got and my skin and hair experienced a drastic change. To an extent, just to get results, I decided to cut my hair on 12th of April, 2016, and started growing the hair again but in a more healthier way.
On the course of all these experiences, challenges, mistakes and lessons, I found out that so many black women both old and young all over the world are passing through a lot just to look good and beautiful. So I started helping to fight this menace that is about ruining the beauty life of black women, by giving out free beauty and personal care consultation to women around my neighborhood , family and friends. Within a short period of time, I started getting amazing feedback from them. The joy of being able to help solve their problems was overwhelming. So I decided to enroll for an Online Organic Cosmetics Training Class and also carried out a whole lot of researches on hair care and skincare ( I never stopped learning) in order to get advanced knowledge of organic beauty products formulation and personal care. After which I started formulating bespoke organic hair care and skincare products. The results never stopped amazing me. In spite of the fact that these products were not branded, it didn't stop me from creating quality problem solving products for the black women. I was so passionate.
The journey so far has been tough, challenging and discouraging but my passion for solving problems in the society kept me going. I used to whip my hair butter with fork and my shampoo with a garri Turner. I bought my ingredients from roadside sellers and petty traders in Cemetery market, Aba. I bought packaging containers in 2s, 3s, 4s from Chioma Chibuzor and Sylvester Uwanna. Sometimes, people will order for my products when they are not available, but I never told anyone that I don't have them. I would rather prepare overnight and deliver the next day. God bless my mom and dad that will always stop by at the market to get me some ingredients for formulation because I never had time to do that myself. Thanks so much My only sister Ezechukwu Oluchukwu Goodness for you never got tired of being my delivery agent.
All these didn't limit me from dreaming so big. I kept doing it, one step at a time. Taking advantage of every opportunity. Recently won a raffle draw of free business name registration from Bestie Tamara Atti of Corporate Bestie, a N100,000 SME giveaway prize from Kunle Olomofe of The Business Lounge, and host of other amazing offers that I won't mention here.
Today, this journey is birthing an organic hair care and skincare brand --FAVENT BEAUTY COSMETICS.
WE ARE RELAUNCHING SOON!!!!
ANTICIPATE!!!
