08/09/2026
“I BOUGHT THE FEED AT THIS PRICE, BUT THE PRICE HAS CHANGED AGAIN?”
Imagine this…You start a production cycle with a certain budget. You calculate how much you'll spend on feed, chicks, medication, labour, transportation and other expenses.
Everything looks okay.....then, somewhere along the line, the price of one of your major inputs changes.....Your cost of production has changed.
And if you don't notice it or adjust your calculations, you may get to the point of selling your birds thinking you're making a profit…Only to discover that the numbers don't add up.
This is why, as a farmer, you shouldn't simply decide your selling price based on what another farmer is selling at or what you think the market price should be. Know YOUR numbers.
Calculate your actual cost of production.Consider your: Feed.....Day-old chicks.....Vaccines & medication....
Electricity & water.....Labour.....Litter and other farm expenses...Transportation....Mortality/losses …and other costs applicable to your farm.
Then determine a selling price that allows you to recover your costs and make a reasonable profit.
Because here's the thing:
High sales ≠ High profit.
You can sell hundreds of birds and still make little or no profit if your costs weren't properly calculated.So, farmers, don't wait until the end of your production cycle before checking your numbers.
Calculate properly. Review your costs. Price wisely. Protect your profit. And whenever you're purchasing your poultry feeds, remember to confirm the current price before placing your order, especially in a market where prices can change.
Farmers, do you calculate your cost per bird before setting your selling price?.....Yes or No? 👇🏾
Tell us how you determine your selling price in the comments.
