JOICO Europe

JOICO Europe JOICO Haircare

24/06/2026

Caramel ribbon brunette is a soft, warm blend of tones with face framing highlights that enhance features and add instant brightness🌅

Perfect for clients wanting softness, shine and natural looking warmth with visible dimension 🤎

Recreate this look using the formula:

Face framing: LumiShine Permanent Crème Color XLAA + 40 Vol

Color Blocking: LumiShine Permanent
#1 ¼ 7NB + ¼ 9NB + ½ 8NG + 30 Vol Developer
#2 ½ 6NB + ½ 6NG + 20 Vol Developer
#3 ½ 5NB + ½ 5NG + 5 Vol Developer

23/06/2026

This is what real repair looks like on curls. ✨

Not surface-level care. Deep reconstruction in 4 essential steps, helping restore strength, softness and shine from within.

The result? Curls that bounce back healthier, shinier and visibly transformed.

Request your demo kit via the link in bio.

22/06/2026

When hair needs more than a quick fix, turn to K-PAK Hair Repair System.

This 4-step professional treatment helps repair damage, restore softness and support better results from every chemical service.

The result? Hair that feels healthier, looks stronger and shines with confidence ✨

Request your exclusive demo kit via the link in bio.

19/06/2026

Achieving the perfect warm tones doesn’t have to be complicated! The Glow Warm Color Analysis Kit is your go-to tool to help YOU and your clients find their unique, tailored warm shade, quickly and easily. ❤️

Have you already used the kit to level up your consultation? Let us know below!

To recreate this gorgeous red, check out the formula by

Free Frame Fusion Tecnique
Blonde Life Creme Lightener with 10Vol
Roots: Lumishine Permanent Color 6NRG 40g+ 6NC 15g + 6CC 5g with 5Vol
L&E: Lumishine Permanent Color 7NRG 60g + 7CC 30g + 10g 8NRG with 5Vol

18/06/2026

Finding the right warm tone doesn’t have to be complicated. Our Glow Warm Color Analysis Kit helps you identify the most flattering warm shade for every client, making consultations quicker, clearer, and more tailored.
 
Our local ambassador from Poland is already using it to bring beautiful warm tones to life. ❤️
 
Have you tried it yet? Tell us how it supports your consultations.
 

17/06/2026

Your clients deserve the WOW effect, and professionals confirm it: the K-PAK Professional Hair Repair System reconstructs hair from the inside out, leaving it softer, smoother, and visibly shinier instantly after treatment.

You’ll LOVE hearing them say, “Wow, my hair feels amazing!”

Ready to give your clients their best hair yet? Visit the link in bio to request your free demo kit!

16/06/2026

In London, Monika Woźniak Hair Colorist Studio brought her Color Talent Awards 2026 prize shoot to life.
 
Her concept focused on natural beauty, refined through intentional color work designed to enhance the model’s features.
 
Credits:
Creative Color: Monika Woźniak Hair Colorist Studio
Creative Direction: Bruno Marc 🇬🇧🇮🇹Giamattei
Color Direction: Dan Spiller
Photographer: JAMIE BLANSHARD PHOTOGRAPHY
Product: JOICO Europe

Let the summer colors in! From stunning blonde tones to vibrant copper and even a playful touch of pink, we’re ALL in an...
15/06/2026

Let the summer colors in! From stunning blonde tones to vibrant copper and even a playful touch of pink, we’re ALL in and absolutely loving it. 🌸

This summer, be bold, be bright, and let your hair do the talking! ✨

Which formula is your next one? Tag us in your transformation for a chance to be featured in our next .

The cut creates the chaos. The color creates the drama. ✂️✨ Double Trouble is all about contrast: a choppy, wind-swept s...
12/06/2026

The cut creates the chaos. The color creates the drama. ✂️✨
 
Double Trouble is all about contrast: a choppy, wind-swept s**g with disconnected layers on one side, and a precision bob with a sleek, angular finish that lets the color’s mesmerizing shine do all the talking.
 
Two completely opposite techniques. One seriously striking result.
 
Hair: Marc Antoni Art Team
Photography: JAMIE BLANSHARD PHOTOGRAPHY
Makeup Artist: Katie Moore
Stylist: Ellen Spiller
Products: JOICO Europe

This summer, glow starts with care. ☀️Whether your hair needs repair, hydration, colour protection or extra shine, disco...
11/06/2026

This summer, glow starts with care. ☀️

Whether your hair needs repair, hydration, colour protection or extra shine, discover the products that help keep your Glow Warm look at its most radiant.

Swipe to find your perfect match.

Adres

Grasbeemd 4
Helmond
5705DG

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