JOICO Europe

JOICO Europe JOICO Haircare

Across the region, hairdressers are choosing K-PAK Hair Repair System to help restore strength, condition, and appearanc...
02/06/2026

Across the region, hairdressers are choosing K-PAK Hair Repair System to help restore strength, condition, and appearance of damaged hair.

This professional 4 step in salon treatment helps reconstruct hair from within, improving resilience, softness, shine, and colour longevity. The transformations speak for themselves.

Interested in bringing K-PAK Hair Repair System to your salon? Request a free demo via the link in bio.

01/06/2026

That was the reaction after some of the UK’s most respected hair journalists experienced our award winning Hair Repair System firsthand.

Applied by and , the transformation was instant, with visibly healthier looking hair and a feel that left everyone genuinely impressed.
Watch their first impressions and see what happens when damaged hair meets professional repair.

’s Evoke collection is an exploration of confidence and perception, where femininity meets edge, and muted tones merge ...
29/05/2026

’s Evoke collection is an exploration of confidence and perception, where femininity meets edge, and muted tones merge with defined silhouettes to create a finish that stays with you.
 
We can’t look away. And honestly? We don’t want to.
 
Hair: Sevda Durukan
Styling:
Make-Up:
Photography:
Products: JOICO Europe

28/05/2026

If you ever struggled with triangle lines, this reel is for you!
 
& are here to share 3 essential tips to elevate your cutting techniques and help you refine your skills.
Because when you master the basics, everything else falls into place.
 
DM us or check the link in bio to join our training. 🙌
 

27/05/2026

breaks down her Freeframe Fusion Technique, the secret behind this stunning Spiced Terracotta Red!
 
Formula 👇
Blonde Life Crème Lightener + 20Vol.
LumiShine Demi-Liquids 50ml 6WC + 50ml 8NC + 10ml 8RR + 50ml 8G + 5Vol.

Want to master it? DM us to join our Training! ✨
 

26/05/2026

4 steps. Cleanse. Balance. Reconstruct. Hydrate. 💛

K-PAK Hair Repair System makes hair stronger, smoother, and visibly shinier, while helping color stay vibrant for longer.

Keratin that rebuilds protein. Guajava Fruit Extract for UV protection. Smart Release Technology that works with every wash.

Ready to upgrade your services? Book your free demo now.

K-PAK Hair Repair System, the in-salon treatment that repairs damage from the inside out, stops breakage and locks in co...
26/05/2026

K-PAK Hair Repair System, the in-salon treatment that repairs damage from the inside out, stops breakage and locks in colour like nothing else!

Swipe to see real results and DM us to book your free demo now! Your clients' hair deserves better 💛

These Visions in Red looks by @‌marc_antoni_joico are everything. Precision cutting, braided sculpture, and intense, vib...
22/05/2026

These Visions in Red looks by @‌marc_antoni_joico are everything. Precision cutting, braided sculpture, and intense, vibrant color that demands attention.

Achieved with LumiShine, because bold shades deserve hair that's as healthy as it is stunning. 💪

Hair: Marc Antoni Art Team
Photography:
Makeup Artist:
Stylist:
Products:

21/05/2026

What comes to your mind when you hear the word “warm”?
 
For our team, it’s all about togetherness, closeness, and the glow of first love. This is exactly what represents! 🤎
 
Now we want to hear from you below in the comments. 
 

This is what warm dimension looks like on a brunette. 🤎  created this gorgeous amber sand look for the rich, glossy, a...
19/05/2026

This is what warm dimension looks like on a brunette. 🤎
 
created this gorgeous amber sand look for the rich, glossy, and full of movement.
 
Steal the formula 👇
Blonde Life Crème Lightener + 5Vol. (foils) / 20Vol. (freehand) LumiShine Demi-Liquids 6N 25g + 6NWB 10g + 4NWB 10g + 6NC 5g with 5Vol. 8NWB 30g + 9G 15g with 5Vol.
 
Recreate this look and join the challenge!
 

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Helmond
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