19/09/2026
Price changes will be announced soon.
Over the past few months, our team has been working quietly behind the scenes to better understand our customers — what they value, what they struggle with, and what might be stopping them from experiencing float therapy.
Recently, close to 300 people took the time to complete our market survey.
The feedback was incredibly valuable. And one message came through more strongly than anything else:
For many people, the price is the biggest barrier to trying or returning to float therapy.
But something else really opened our eyes.
It’s not always just the cost of the float.
One customer talked about what we’ve started calling the “indirect add-on costs” — things like having to pay for a babysitter just to create the time and space to come in for a session.
Another customer told us that paying for one float could make it harder for them to cover their rent.
That one really stayed with us.
Because behind every purchase is a person.
A parent.
A partner.
Someone working hard to make ends meet.
Someone dealing with stress, anxiety, exhaustion or simply trying to find a little time for themselves.
And we started asking ourselves a pretty uncomfortable question:
If we believe float therapy can genuinely contribute to people’s wellbeing, should cost be such a significant barrier to accessing it?
As a business, we obviously have to consider our own costs and sustainability. But we also believe businesses have an opportunity to listen when their customers tell them something important.
So rather than simply looking at the numbers, we’ve been looking at the bigger picture.
How can we make float therapy more accessible, while still building a sustainable business that can continue serving our community for years to come?
We don’t have every answer yet.
But we do know this:
We’ve heard you.
We’re listening.
And we’re looking at what we can do differently.
More to come. 🤍
