26/06/2026
Thrive Challenge ..
When the final results were announced there was one result stood out from all the others, not because it was the biggest number, but because it tells the most important story of this entire challenge.
Meet Bex McNaught. ⭐
Over 28 days Bex gained 4 kilograms on the scales.
And in those same 28 days, she lost 21 centimetres from her body.
Read that again.
The scales went up. Her body got smaller.
Here's what's actually happening when you see a result like this, and why it matters for every single person who has ever stepped on the scales and felt defeated by the number staring back at them.
When you train consistently and fuel your body properly, something extraordinary can happen. Your body starts building lean muscle tissue at the same time as it's burning body fat.
Muscle is denser than fat. It takes up less space. But it weighs more. And muscle is a sinking pit for glucose and metabolic health reducing all cause mortality by 23 % if you implement 2 resistant training sessions a week.
Skeletal muscle is the largest endocrine organ and the biggest silent killer osteoporosis 1 in three women over 50 have the disease and 20% to 30% who suffer from hip fractures die within a year.