17/09/2026
I'm offering a different perspective.
Everyone has an opinion about what happened.
Why didnāt she stop?
How could she do that?
Why didnāt HYROX step in?
From a behaviour change perspective, Iām interested in what made continuing feel like the only possible choice in that moment.
We all makes mistakes, she made a big mistake on an international stage for millions to see. Thank God SM wasn't around when I was 22...
Elite athletes are trained to focus, tolerate discomfort and keep going. These qualities can create exceptional performance, but there is a fine line between commitment and becoming so fixed on winning that you lose sight of the wider context.
Winning became the dominant value, overriding health, dignity, self-respect, safety and responsibility to others.
Every choice needs to be considered within its wider ecology:
Was it good for her?
Was it good for others?
Was it good for the wider sport?
Understanding what influenced her behaviour does not excuse it. It helps us understand what needs to change....
Responsibility did not belong to her alone. HYROX was unprepared and failed to intervene. Athletes, officials, coaches, support teams and sporting organisations all have a role.
She is 22. She has apologised, withdrawn her result and acknowledged that she should have stopped. Whether it's seen as genuine apology doesn't matter. She could be in a bad distressed place where she can't communicate or cope. She might be ok and not realise the damage for years to come. We don't know. She will need a long time to process.. reflect, repair the harm and find a way forward. She is 22! She is human . Holding her accountable through humiliation is not kindness. How can she be supported to get through this?
How do we develop athletes who are disciplined enough to keep going, conscious enough to know when to stop, and supported enough to come back when they get it wrong? Conscious in their choices when pushed to limits...and balanced in their values.
I think of the triathlete who lost the race to help his brother who was collapsing. He found balance. Thoughts?