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Purebread Purebread - Naturally Organic Sourdough baked to order.

Freshly stoneground organic flour, all the goodness of the whole grain. 🌾Our 100% whole wheat loaf has a soft texture an...
04/10/2026

Freshly stoneground organic flour, all the goodness of the whole grain. 🌾

Our 100% whole wheat loaf has a soft texture and a rich, rounded flavour, with hints of malt and fresh grass. Lovely fresh, even better toasted...crisp edges, a soft centre and a generous spread of butter.

We bake every loaf to order each week and dispatch on Mondays.

Meet Rob and Helen our BioGro certified farmers growing organic wheat on the foothills of the Southern Alps in Canterbury.

Our fresh stoneground sourdough rye bread is dark, full flavoured, and irresistibly moist, with grassy and tangy notes. ...
23/09/2026

Our fresh stoneground sourdough rye bread is dark, full flavoured, and irresistibly moist, with grassy and tangy notes. Slice it thin and toast, or pair it with blue cheese or Vegemite for a deliciously bold treat. It keeps for up to 2 weeks, that's if you can make it last that long😍

We bake every loaf to order each week and dispatch on Mondays.

Meet Geoff and Ira, our BioGro certified organic farmers. Their tasty rye grain is grown with love and care on the banks of the Rakaia river, South Island of Aotearoa.

Introducing our Organic Fruit Loaf! This is the fruit loaf of fruit loaves. Full of sulphite-free fruit and organic apri...
13/09/2026

Introducing our Organic Fruit Loaf!

This is the fruit loaf of fruit loaves. Full of sulphite-free fruit and organic apricots wrapped in tasty sourdough goodness. Amazing fresh, but next level toasted with butter! Yum😍

We bake to order and ship every Monday throughout Aotearoa.

Purebread is back!What happened?Purebread sadly went bust! Shelly Bay Baker took over the brand and we’re now baking a n...
10/09/2026

Purebread is back!

What happened?
Purebread sadly went bust! Shelly Bay Baker took over the brand and we’re now baking a new range of Purebread organic sourdoughs.

What’s new?
We’ve gone back to basics! Five organic sourdough loaves made using certified organic flour, traditional fermentation, and no artificial additives or preservatives.

Are you making gluten-free bread?
Not initially, but we’re developing new recipes and exploring a dedicated bakery space to prevent gluten cross contamination. Watch this space:)
How can I get some?

Simply order at purebread.co.nz. We bake fresh to order and dispatch every Monday.

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Paraparaumu

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