Driven by the dream to augment her earnings to give the best for her family, an indefatigable mother of five ventured into all sorts of businesses. And even though she was already making good in the insurance business, she didn’t let the opportunity passed when a chemist broached to her an idea about a cosmetic formula. Relying on her gut feel as always, she enthusiastically commissioned the chemi
st, a pharmacist and a dermatologist to start the research, development and testing of the products. And after proving its efficacy on various individuals with different skin textures and dermatological problems and revisions on the formulation, the products attained perfection in 2005. And so came the birth of Beauche’ skin care products! It was coined from the name of Conchita “Che” Delos Reyes, the simple hard working mother, now the President and Chief Executive Officer of a multi million business. Beauche International was registered with the Securities and Exchange Commission on September 8, 2006 under registry no. CS200614330. Consequently, it was registered by the Department of Trade and Industry under registration number 229139 on September 18, 2006. Backed up by her great selling skills and a wonderful product, Mam Che pour it all out in introducing Beauche’ in the market. And with God’s grace, her industry bore fruits. In just a few months, the product gained prominence among the in flight crews of Philippine Airlines, government and public employees, even dermatologists and medical doctors nationwide. Soon, sales offices sprung up in Bohol, Cebu and Davao to service the growing demand of the product. Until satisfied customers became distributors themselves that the product started gaining patronage in Hong Kong, Japan, Abu Dhabi, Dubai, Australia, Canada, New Zealand and the USA. With these phenomenal gains, Mam Che dreamed again of manufacturing her own products. And, after only a year of dedicated hard work, the company now boasts of its own plant and laboratory in Dasmariñas Cavite, a monumental proof of its solid growth. Indeed Beauche International has gained tremendous leaps in the beauty and wellness industry that in just a span of four months, the Bureau of Food And Drugs (BFAD) has upgraded its License To Operate (LTO) No. RDII- RIV-CT-015 dated June 26, 2007 as a cosmetic trader to a toll manufacturer of cosmetic and non cosmetic products under LTO No. RDII- RIV- CL-64 dated October 26, 2007! A simple dream turned into reality; but it doesn’t end there. For until now, Mam Che continues to develop not only skin care and wellness products but household products as well for the Filipino consumers in particular, and the world market in general.
