29/07/2026
The future of customer experience starts with embracing change.
As the Contact Center Association of the Philippines officially transitions to the Customer Xperience Association of the Philippines - CXAP, the industry marks a new chapter that reflects the evolving role of technology, innovation, and AI in delivering exceptional customer experiences. The rebrand signifies more than a new name. It represents a broader vision for an industry that continues to adapt, grow, and lead in a rapidly changing digital landscape.
VISAYA President and CEO Julian Valenzuela, who also serves as a CXAP Board Director, joined fellow industry leaders and members of the Marketing Council in discussions on the association's new identity and what it means for the future of Philippine customer experience. Building on this renewed direction, the conversation reinforced AI as a powerful tool that empowers people and organizations rather than replacing them.
At VISAYA, we remain committed to driving innovation while keeping people at the center of every customer experience.
CXAP Marketing Council (L-R):
Raymond Boholano, Hanica Pacis, Rommel Regino, Tonichi Achurra-Parekh, Carmen Antunez, Marilyn Romero-Ventenilla, MSc, Julian Kyle Lizares Valenzuela, and John Ray Lomugdang, CLSSWB