Rufayda - Care for Healthcare

Rufayda - Care for Healthcare Mental health care for healthcare professionals. One-on-one therapy, burnout support, and weekly wellbeing insights.

Eid Mubarak from Team Rufayda. ✨May this Eid remind us of the importance of staying connected, supporting one another, a...
27/05/2026

Eid Mubarak from Team Rufayda. ✨

May this Eid remind us of the importance of staying connected, supporting one another, and creating meaningful moments with the people around us. May it bring peace, gratitude, and bring us closer as a community rooted in compassion and care.

Wishing you and your loved ones a blessed and joyful Eid.

Some forms of distress in healthcare are so normalised that women stop recognising them in themselves.Session 02 — When ...
26/05/2026

Some forms of distress in healthcare are so normalised that women stop recognising them in themselves.

Session 02 — When We’re Not OK is designed as a protected, clinically grounded space for women in healthcare to better understand burnout, anxiety, emotional exhaustion, and the reality of high-functioning distress.

No forced sharing.
No performative vulnerability.
Just honest conversations, structured reflection, practical tools, and the reminder that seeking help should not feel harder for the people who spend their lives helping others.

Every woman leaves with:
💡 Practical tools
🧠 Clinical insight
👥 A meaningful connection
📶 A quieter, kinder understanding of herself within this profession.

Perhaps the strongest healthcare professionals are not the ones who never struggle — but the ones who finally allow themselves to be supported too.

Meaningful work becomes even more impactful when driven by collaboration and shared vision 🤝 We are pleased to announce ...
25/05/2026

Meaningful work becomes even more impactful when driven by collaboration and shared vision 🤝

We are pleased to announce the formal signing of an MOU between Rufayda – Care for Healthcare and Centre for Arts-Based Methods and Wellbeing , marking the beginning of a collaborative partnership built on community, growth, and creating meaningful spaces for dialogue and impact.

We look forward to working together on initiatives that encourage connection, learning, wellbeing, and positive change within healthcare and beyond.

Here’s to thoughtful collaborations and the possibilities they create ahead.

Session 01 — Connecting With Our SeniorsThere are some things women in medicine are expected to figure out on their own....
25/05/2026

Session 01 — Connecting With Our Seniors

There are some things women in medicine are expected to figure out on their own.

How to walk into rooms with senior women and not shrink.
How to ask questions that matter.
How to navigate leadership, doubt, pressure, money, ambition, and identity — often all at once.

But the truth is, the most meaningful guidance rarely comes from polished speeches or perfect success stories. It comes from honesty.

From hearing about the moment someone almost left medicine.
The moment someone tried to define her career for her.
The moment she had to lead before she felt ready.

This first WiMWF session brings forward a session, perhaps the FIRST of its kind, designed to create conversations women actually need, across generations, specialties, and stages of healthcare.

Every woman leaves with:
💡 A practical skill
🧠 A meaningful insight
👥 A new connection
📶 A shift in how she sees herself within this profession.

More Soon.

This Mental Health Awareness Month, Rufayda had the privilege of collaborating with Marie Adelaide Leprosy Centre (MALC)...
23/05/2026

This Mental Health Awareness Month, Rufayda had the privilege of collaborating with Marie Adelaide Leprosy Centre (MALC) , alongside Shayan Fatima, Lead – Marketing & Resource Mobilization Department, whose efforts and support played an important role in making this initiative possible, for an awareness session centred around mental wellbeing in healthcare.

Healthcare professionals working closely with chronic and deeply stigmatised illnesses such as leprosy often carry emotional burdens that extend far beyond clinical work alone. Compassion fatigue, burnout, emotional exhaustion, and silent stress become part of the everyday reality of caregiving.

Yet the mental health of caregivers is still one of the least discussed parts of healthcare.

This session aimed to create awareness around mental health, encourage open dialogue, and remind healthcare professionals that their wellbeing matters too.

We are grateful to Dr. Arfa Masiuddin and Dr. Bilal Ahmed for guiding such meaningful conversations during the session.

To heal sustainably, healthcare systems must also learn how to protect the people carrying them forward.

There is something incredibly reassuring about meeting people and organisations working toward the same purpose. ✨We had...
21/05/2026

There is something incredibly reassuring about meeting people and organisations working toward the same purpose. ✨

We had the pleasure of connecting with the wonderful team at — CEO Dr. Rubeena Kidwai, Operations Manager Duaa Nusrat, and Manager Wellness & Community Tayyaba Imran — for meaningful conversations around mental wellbeing, community care, and the future of healthcare support systems in Pakistan.

As we shared visions, ideas, and hopes for the future, one thing became even clearer: we cannot build a healthier society without caring for the people who care for everyone else.

Excited for the conversations, collaborations, and possibilities ahead.

What we’re building goes far beyond a single event or conversation.The Women in Medicine Wellbeing Forum is an exclusive...
20/05/2026

What we’re building goes far beyond a single event or conversation.

The Women in Medicine Wellbeing Forum is an exclusive programme by Rufayda - Care for Healthcare, brought to you in collaboration with our Strategic Partners, Dr Essa Laboratory & Diagnostic Centre, and Centre for Arts Based Methodologies (CFAW) as our Strategic & Venue Partner.

WiMWF is being designed as a space where women across healthcare can come together to learn, reflect, connect, ask honest questions, share experiences, and grow. Both personally and professionally.

Each gathering is intentionally built so women leave with something real to carry forward: a new skill, meaningful insight, genuine connection, and a shift in how they experience their place within healthcare.

From leadership and mental wellbeing to mentorship, financial literacy, creative expression, and community — these conversations are meant to support the human side of women in medicine that often goes unseen.

Not another lecture.
Not another surface level networking event.

Something more thoughtful.
More human.
And perhaps one of the first spaces of its kind created intentionally for women in medicine.

Some conversations leave you deeply hopeful for what’s possible.We had the pleasure of meeting with the incredible team ...
18/05/2026

Some conversations leave you deeply hopeful for what’s possible.

We had the pleasure of meeting with the incredible team at the for a meaningful exchange of ideas centered around the wellbeing of healthcare professionals and the importance of creating more human, supportive systems within healthcare.

It was wonderful reconnecting with Dr. Talaiha Chughtai and meeting Kamyla Marvi Tapal & Asra Asghar.

Conversations rooted in shared purpose, thoughtful collaboration, and a collective vision for impact always leave us inspired for what lies ahead.

We walked away feeling energised, aligned, and excited for the meaningful possibilities to come. 🤝

Healthcare teaches women how to keep showing up for everyone else.But very rarely does it teach them how to slow down, a...
18/05/2026

Healthcare teaches women how to keep showing up for everyone else.

But very rarely does it teach them how to slow down, ask for support, or exist beyond survival mode.

So many women in medicine and allied healthcare carry exhaustion, pressure, guilt, burnout, and emotional weight silently while still being expected to keep going.

Behind every role is a woman balancing far more than people often see.

Maybe it’s time we started saying these things out loud.

And maybe it’s time women in healthcare had spaces where they no longer have to carry it all alone.

Change is near. 🫀

The numbers tell a story we can no longer ignore.Women form a significant part of Pakistan’s healthcare workforce, yet m...
16/05/2026

The numbers tell a story we can no longer ignore.

Women form a significant part of Pakistan’s healthcare workforce, yet many continue to carry burnout, emotional exhaustion, isolation, and the constant pressure to keep going without support.

These are not individual failures.
They are systemic gaps.

And it’s time we started talking about them.

This is why we bring forward the Women in Healthcare Wellbeing Forum — a space for women in healthcare to pause, be heard, feel supported, and simply be _off call_ 🫀

Healing in healthcare begins here.

What happens when women in healthcare finally get a space that pours back into them? ✨Women in healthcare carry countles...
14/05/2026

What happens when women in healthcare finally get a space that pours back into them? ✨

Women in healthcare carry countless responsibilities every single day — caring for patients, supporting families, navigating demanding careers, leading teams, and constantly pouring into others while often leaving very little space for themselves.

This awareness seminar, organised by FPCCI, marked the official launch of the Women in Healthcare Wellbeing Forum by Rufayda - in collaboration with Dr. Essa Laboratory & Diagnostic Centre and Centre for Arts-based Methodologies & Wellbeing, opening the door to much-needed conversations around the human side of women in medicine and allied healthcare.

We were honoured to hear from Prof. Dr. Asima Faisal (PhD, MPhil, MBA), alongside reflections from , Dr. Nadia Farhan, and other inspiring voices, each contributing to insightful conversations on the realities women navigate within and beyond healthcare, and the urgent need to strengthen mental wellbeing, support systems, and create healthier spaces where women in healthcare can truly thrive.

This forum is a thoughtfully curated space for women in medicine & allied health with monthly sessions, workshops, and conversations centered on caring for the women who spend their lives caring for everyone else.

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