ABOUT THE FOUNDER
Saba Gul Hasan holds a passionate belief about being mindful about our bodies by keeping in touch with nature. Her quest for real nutrition over a span of 10 years is filled with experiences that have shaped her today. degree in Food Sciences and Human Nutrition gave her an amazing ¬-starting point but the numerous opportunities that shaped her understanding of our body’s connec
tion with food, have been true teachers. Passionate about sports nutrition she worked at various fitness studios; curious about medical nutrition she practiced as a dietitian in hospitals, eventually finding her true calling in her very own venture. She founded SGH out of a desperate need to set the record straight. With a handful of clients, her practice eventually grew from nutrition services to designing products. She dived into gluten free baking for a client who had a wheat allergy and needed a birthday cake. Searching for more answers, she visited a farmer’s market where she came across Organic Culture’s stall, selling gluten free baked goods. Their delectable apple pie and a conversation with the owner, Umar, inspired her to seek help in transforming her terrace into a terrace garden. This chance encounter introduced her to the world of medicinal herbs, organic growing and of course her future husband. ABOUT THE COFOUNDER
Muhammad Umar Khan stepped out of the corporate world in 2009 purely out of desperate need to find a deeper meaning to life. He started reconnecting with his ancestral roots in agriculture and initially started with just a handful of tomato plants. Studying them closely made him edge towards exploring fresh horizons. He soon branched out into organic urban farming, growing culinary and medicinal herbs along with salad plants in more than 400 pots on his 2000 sq.ft rooftop in Lahore. Almost 80% of those plants were grown from heirloom USDA organic seeds, containing varieties not native to Pakistan.
After 4 years of learning, experimenting and constant growth he started a small venture called Organic Culture. From gluten free edibles and herb infused oils, it gathered a community of similar minds and a family of passionate people who believed in Umar’s vision. In 2014, his work and a moment of pure serendipity brought him face to face with his future wife who was on the verge of starting her very own venture. Over the past few years, Organic Culture merged into SGH, forming the foundations of this growing nutrition and wellness company. SGH today encompasses medical nutrition therapy branching into homeopathy and naturopathy. It also stands for truthful nutrition products and the best part is they make everything themselves. Together they have healed a community of lovely people, guided and mentored those looking for answers to their health.
“We always want to be in connection with what we produce and grow. For us SGH is not a business but a way of living a life free of consumerism, commercialism and exploiting the earth. For people like you, we find solutions to common but sometimes complicated problems. SGH is we and we preach what we practice. Always be aware of yourself, reconnect with nature, and be health-wise. Have questions or stuck with a health dilemma? We are always a call or message away.”
