11/07/2026
Freight rates to the West are rising again. Are we looking at a challenge - or the beginning of a new opportunity?
Case: Red Rose Export from Pakistan to Europe, USA, China can fit in only upto 6000 kg in 40 ft container. "The freight cost has been doubled". On the other hand, Himalayan Pink salt can fit in upto 25 tons in a 20ft container.
Whether you're importing machinery, cotton, chemicals, food ingredients, or exporting garments, textiles, sports goods, leather products, herbs, spices, rice, or fresh produce; rising freight costs eventually reach everyone's bottom line.
A small increase in ocean freight can add thousands of dollars to a container. For some products, that's manageable. For others, it can determine whether an order remains profitable.
Let's consider a few examples:
• A garment exporter shipping to Europe may see reduced margins unless prices are renegotiated.
• A food importer relying on edible oils, pulses, or raw ingredients may face higher landed costs, forcing distributors and retailers to adjust prices.
• A textile manufacturer importing cotton or machinery may experience increased production costs before the finished product even reaches the market.
• Exporters of natural ingredients, herbs, spices, and agricultural commodities must compete with suppliers from other origins while managing higher logistics costs.
So, why are freight rates increasing?
Growing demand, limited vessel capacity, port congestion, geopolitical uncertainties, and changing shipping schedules are all contributing to the current market.
The real question isn't "Will freight come down?"
It's "Is your supply chain prepared; if it doesn't?"
Businesses that usually perform better during these periods are those that:
✔ Plan purchases and shipments earlier.
✔ Build inventory before freight peaks.
✔ Strengthen relationships with suppliers and logistics partners.
✔ Focus on total landed cost—not just product price.
Every freight cycle creates pressure, but it also rewards preparation. Companies that make informed decisions today often gain a competitive edge tomorrow.
How is the recent increase in freight impacting your industry? I'd be interested to hear perspectives from importers, exporters, manufacturers, freight forwarders, and supply chain professionals.
Note: We renegotiated the packaging of our order of Red rose petals from cartons to bags. Now, we can fit in upto 7 tons into a 40 ft HC container.
