22/06/2026
There is something deeply contemporary about hair that is easy to live with. With Straight to Cool, the event signed by Jean Paul Mynè in partnership with ELLE, we wanted to tell exactly this story: the freedom to feel good about your hair, every single day. Straight, wavy, curly or voluminous — every woman deserves hair that is manageable, disciplined, radiant, and aligned with her lifestyle. The salon became a space for consultation, experience, and evolution, where Jean Paul Mynè smoothing and disciplining systems showed how performance, technology, and respect for the hair fiber can truly coexist. Because today, true luxury is not changing who you are. It is simplifying your life while enhancing what makes you unique.