YELM protection system

03/06/2026

Something big is in the works. 🤫🎬

We’ve joined forces with and for a secret project to challenge the status quo of rider safety—and things got... creative.

Meanwhile, swipe right for a little look behind the scenes. We’re not dropping the full story just yet, but trust us—next-generation protection is about to get a whole lot more interesting.

Full drop coming soon. Are you ready? 👀👇

19/05/2026

Can you see what I’m wearing? 👀

Well, you’re not supposed to. 😉

The Helium Vest 1.0 is designed to be completely invisible under your jacket or sweater—zero bulk, just maximum protection. 🛡️

It’s so comfortable, lightweight, and flexible that it literally feels like a second skin. We promise, the only thing you’ll actually feel is the freedom in the saddle. ✨🐎

InnovationInEquestrian

15/05/2026

It’s Friday, which means Hybrid Riding Helmet 2.0 & +magnetic lens mood.

Ready for the weekend ride with 🐎🔥

12/05/2026

”The riding sport deserves much better protection.”

Y/ELM+ started with a simple observation: while other high-performance sports were racing ahead with safety tech, the equestrian world had stood still.

In our latest interview, our founders Erik and Alexandra share the story behind the brand—from Alexandra’s realization after a decade in North America to Erik’s mission to give riders the same technical edge as extreme athletes.

Discover the ”why” behind the Hybrid Riding Helmet 2.0, the Helium Vest, and our vision to become the innovation leader in rider safety.

”We believe that the protection you actually want to wear every day is the safest.”

🔗 Read the full interview via the link in our bio

04/05/2026

Your perfect fit, stress-free. 🛡️✨

We know that nothing beats the feeling of trying on gear for yourself. To make sure you find your perfect match, we’ve made shopping at Y/ELM+ completely risk-free:

✅ Free Shipping on all orders.
✅ 30-Day Free Returns.

How it works:

Order your favorites, try them on at home, and take the time to ensure the fit is exactly what you need. If you’re not 100% satisfied, simply send them back for free within 30 days. No questions asked.

Experience the Hybrid 2.0 or the Helium Vest 1.0 with total peace of mind. Your safety is our priority, and that includes making sure you have the right gear for the ride.

Try it at home — Shop via the link in our bio! 🔗

23/04/2026

13/04/2026

Y/ELM+: We are back in the US! 🇺🇸

We are so happy to finally share that our products are available through our first US retailers. Our friends at Casa Equestre just spent the weekend showcasing the Hybrid Riding Helmet 2.0 and our Helium Vest 1.0 at the Pin Oak Charity Horse Show in Houston The Pin Oak Charity Horse Show

—and it’s been great following their updates! 🐎✨

It’s been so rewarding to hear about the curiosity and interest in our Hybrid 2.0, our Helium Vest, and the modular system.

We’re grateful to partner with retailers who value safety and innovation as much as we do. We look forward to growing our community in the US🤍.

CasaEquestre EquestrianSafety Hybrid2 HeliumVest SmartRiding

30/03/2026

”I’m never going back to another helmet after this”✨

We have teamed up with and Askja 🐴😍

Seriously, the Hybrid 2.0 is in a league of its own. It’s not just about the safety with Mips®—it’s how smart it actually feels. Between the magnetic buckle and the modular system, it’s a total game changer for my daily rides.

The highlights:

✅ Revolutionary comfort (that buckle! 🧲)
✅ Smartest modular system out there
✅ High-end safety & design

22/09/2025

Weather like this 💛💛💛

22/09/2025

Some Autumn photos with F***y 🧡🍂🍁🍂🧡