IDUN Minerals

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IDUN Minerals We are a Swedish conscious beauty brand combining high-performance formulas and high-quality results.

15/10/2026

We’re opening our very first counter at Åhléns City in Stockholm!
🎁 The first 50 customers each day who shop IDUN Minerals for 299 SEK or more will receive a luxurious goodie bag! Join us on Friday, October 16, or Saturday, October 17, and be one of the lucky 50!

Meet our makeup artists, get tips and tricks, and discover your new favorites.

We open at 10 AM, so don’t be late.
Hope to see you there! 🩷

📍 Åhléns City, Stockholm – Tunnelbaneplan

14/10/2026

Touch-ups during our NYC stroll. 🩷
 
Always in our bag:
Ready Set Blur
Lipliner in Bibi
Lip Lusher in Julia
2-in-1 Pressed Powder & Foundation

13/10/2026

A little recap of our time in NYC. 🗽🩷

Started the day with a run in Central Park, led by in .collective - putting Ready Set Blur to the ultimate wear test.
Later that day, we brought together our Swedish and US communities for a launch dinner celebrating Ready Set Blur.
And to wrap up our last evening in NYC, dinner dressed in and, of course, IDUN Minerals glam. 🩷

10/10/2026

A magical evening celebrating the launch of Ready Set Blur — a candlelit dinner overlooking the New York skyline, bringing our Swedish and US communities together 🩷

The result? A soft-focus blur. 🩷A smoother, naturally soft-matte finish that helps minimize the appearance of pores and ...
08/10/2026

The result? A soft-focus blur. 🩷
A smoother, naturally soft-matte finish that helps minimize the appearance of pores and shine.

Available now at idunminerals.com

07/10/2026

How to get the Ready Set Blur effect. 🩷
Shake very well to mix the powders, then spray evenly over your makeup from about 30 cm away.
Let it dry completely and watch the soft-focus effect come to life.

The result? A smooth, soft-matte finish that feels comfortable all day.

Available at idunminerals.com

Ready Set Blur Setting Spray is here. 🩷Meet our new blurring setting spray, designed to instantly minimize the appearanc...
06/10/2026

Ready Set Blur Setting Spray is here. 🩷

Meet our new blurring setting spray, designed to instantly minimize the appearance of pores and shine while setting your makeup with a natural, soft-matte finish.

An ultra-fine mist with an innovative duo of powders that creates a thin, invisible veil on the skin for a smoother, soft-focus look.

Lightweight and non-sticky, with a comfortable feel that lasts all day.

Available now at idunminerals.com

Get ready for tomorrow. 🩷Ready Set Blur Setting Spray launches tomorrow at 12 PM CEST at idunminerals.com
05/10/2026

Get ready for tomorrow. 🩷

Ready Set Blur Setting Spray launches tomorrow at 12 PM CEST at idunminerals.com

03/10/2026

BTS - capturing Ready Set Blur Setting Spray. 📸

Launching October 6.

Meet Ready Set Blur before it launches. 🩷Mark your calendar — October 6.
01/10/2026

Meet Ready Set Blur before it launches. 🩷
Mark your calendar — October 6.

Adress

Ölandsgatan 42
Stockholm
11663

Webbplats

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