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Novela Singapore Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Novela Singapore, Cosmetics Store, Yue Hwa Building, 70 Eu Tong Sen Street, City West.

🎃💖 FRESH DROPS, FREE STICKERS & EXCLUSIVE HALLOWEEN CHARMS! 🛍️✨Your next beauty haul just got more exciting! 👀💕 Join us ...
22/10/2026

🎃💖 FRESH DROPS, FREE STICKERS & EXCLUSIVE HALLOWEEN CHARMS! 🛍️✨

Your next beauty haul just got more exciting! 👀💕 Join us at NOVELA CityLink Mall for exclusive VIP beauty deals and some spooky little treats!

🎁 FREE Halloween Stickers! Simply follow us on Instagram, TikTok, Facebook or XiaoHongShu and show our Beauty Advisors to redeem! (1 Follow = 1 Sticker Sheet)

🎀 Halloween Charm Bar! Mix, match & create your own personalised charm accessory* (exclusively for VIP Members!)

💌 DM us to RSVP for our Charm Bar Experience!

📅 23 October 2026 | 11AM – 10PM
📍 NOVELA CityLink Mall, B1-48 (City Hall MRT)

Come for the beauty deals, stay for the treats! 🛍️💗

*T&Cs apply. While stocks last.

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🌹✨ Elevate your everyday beauty routine with AXXZIA's AGTHEORY collectionFrom refreshing essences to indulgent masks and...
22/10/2026

🌹✨ Elevate your everyday beauty routine with AXXZIA's AGTHEORY collection

From refreshing essences to indulgent masks and skincare essentials made for your daily self-care moments. 🌸

Because a little extra love for your skin is always a good idea! 💆🏻‍♀️✨

🛍️ Time for a skincare refresh?

Shop AXXZIA at NOVELA today! 💖

🎉💖 CITYLINK MALL, WE'RE COMING FOR YOU! 🛍️✨The wait is almost over! 👀 We're celebrating the GRAND OPENING of our newest ...
21/10/2026

🎉💖 CITYLINK MALL, WE'RE COMING FOR YOU! 🛍️✨

The wait is almost over! 👀 We're celebrating the GRAND OPENING of our newest NOVELA outlet at CityLink Mall, and YOU'RE INVITED! 💕

Get ready for a day filled with beauty, exciting surprises and exclusive Grand Opening treats! 🎁

✨ Here's what's waiting for you:
💖 Up to 80% OFF storewide beauty favourites!
🎁 Complimentary Surprise with any purchase!
🎃 Halloween Charm Bar — Create your very own personalised bag charm!* (VIP Members Only)
🛍️ Exclusive Grand Opening Gift Set with a minimum spend of S$288 in a single receipt! First come, first served, while stocks last!
👑 VIP Gold Perks — Be among the first to shop our newest outlet and enjoy exclusive VIP prices!

📅 23 October 2026 (Friday)
🕚 11AM – 10PM
📍 NOVELA CityLink Mall
1 Raffles Link, -48 (City Hall MRT)

Mark your calendars, bring your besties and come celebrate with us! 🥳💗 We can't wait to see you there!

T&Cs apply. While stocks last.

20/10/2026

👀💖 Psst… CityLink Mall, Are You Ready?! 🎀✨

Your next beauty shopping destination is almost here! 🛍️✨ Get ready for shelves filled with your favourite beauty brands, exciting Grand Opening specials and surprises you won’t want to miss! 🎁

🎉 NOVELA CITYLINK MALL GRAND OPENING
📅 23 October 2026 (Friday)
🕚 11AM – 10PM
📍 CityLink Mall, B1-48 (City Hall MRT)

🎃Want to get CHARMED?

We’re bringing a special Halloween Charm Bar to our Grand Opening! Create your very own personalised bag charm and add a little spooky-cute touch to your accessories! 💖

💌 DM us to RSVP for our exclusive Halloween Charm Bar experience! Only for Novela VIP members, so don’t miss out! 👀✨

Tag your beauty besties and save the date! Can’t wait to celebrate with you! 🥳💕

*T&Cs apply.

NEW AT NOVELA ✨ Q’SAI HAS ARRIVED!MOVE. NOURISH. GLOW. Bring movement, nutrition and beauty into your daily routine with...
19/10/2026

NEW AT NOVELA ✨ Q’SAI HAS ARRIVED!

MOVE. NOURISH. GLOW.
Bring movement, nutrition and beauty into your daily routine with Q’SAI’s Japanese wellness essentials now available at Novela. 💚

Exclusive Novela Member Promotion
🌿 Q’SAI The Kale — $43 (U.P. $57)
Made with nutrient-rich Japanese kale, an easy way to add more green nutrition to your everyday routine.

🎁 Plus, receive a FREE shaker* with every purchase of Q’SAI The Kale.

✨ Q’SAI Cola-rich Collagen Shot — $29 (U.P. $38)
A convenient collagen beauty drink to complement your daily inner-beauty routine and support radiant-looking skin from within.

🦵 Q’SAI Knee Supporter Collagen — $50 (U.P. $68)
Formulated to support everyday mobility and help you stay active as part of your daily wellness routine.

Find Q’SAI now at Novela and enjoy these special prices exclusively as a Novela member.

*While stocks last. Terms and conditions apply.

👀💖 Psst… Something CHARMING is Coming to CityLink Mall! 🎀✨We're bringing a little extra sparkle (and a touch of spooky c...
18/10/2026

👀💖 Psst… Something CHARMING is Coming to CityLink Mall! 🎀✨

We're bringing a little extra sparkle (and a touch of spooky cuteness 👻) to our NOVELA CityLink Mall Grand Opening! 🎉

Get ready for our Halloween Charm Bar 🎃🔗 — a special VIP-exclusive experience that's all about adding a little personality to your accessories! 💕

📍 NOVELA CityLink Mall
🗓️ 23 October 2026 (Friday)
💗 Halloween Charm Bar — VIP Exclusive!
RSVP here: https://bit.ly/NovelaHalloweenCharmsRSVP

Consider this your little sneak peek… 👀✨

Stay tuned because we've got more exciting details coming your way! 💌

T&Cs apply.

🔎 Searching for your next beauty haul? We've got the answer! 💖✨Skincare? Check. ✅Supplements? Check. ✅Amazing beauty dea...
17/10/2026

🔎 Searching for your next beauty haul? We've got the answer! 💖✨

Skincare? Check. ✅
Supplements? Check. ✅
Amazing beauty deals? DOUBLE CHECK! 🛍️💕

Your search ends at NOVELA! From skincare favourites to everyday wellness essentials, discover all your must-haves in one place at prices you'll love! 🥰

💗 Want even better deals? Go VIP!
✨ VIP LITE — S$30 for 2 months of VIP prices
👑 VIP GOLD — S$120 for 12 months of exclusive perks & savings!

Why pay full price when you can shop smarter? 👀💅🏻

📍 Visit your nearest NOVELA outlet or shop online at www.novela.com.sg!

🎃 BOO! Spooktacular Beauty Deals Are Here! 👻🛍️No tricks, just treats… and some seriously scary-good savings! 🕸️💖This Hal...
17/10/2026

🎃 BOO! Spooktacular Beauty Deals Are Here! 👻🛍️

No tricks, just treats… and some seriously scary-good savings! 🕸️💖

This Halloween, we're treating you to UP TO 80% OFF your favourite beauty finds at NOVELA! 💄✨

From skincare must-haves and makeup favourites to luxurious fragrances, it's time to fill your basket with beauty treats at prices too good to resist! 🧡

🕷️ 17 OCT – 1 NOV 2026
🎃 Up to 80% OFF
🛍️ Featuring brands like Lancôme, Estée Lauder, Givenchy, AMUSE & more!

Swipe to uncover our spooktacular deals and start planning your next beauty haul! 👀💕

Hurry, these treats won't haunt our shelves forever! 👻

T&Cs apply. While stocks last.

🎀 Blush blindness? Never heard of her. 🤭💗When you say "just a little blush" but somehow end up with extra rosy cheeks… 👀...
16/10/2026

🎀 Blush blindness? Never heard of her. 🤭💗

When you say "just a little blush" but somehow end up with extra rosy cheeks… 👀💕

A little more blush never hurt anybody, right? 🫣✨

Get your blush fix with the PRADA Touch Cream-to-Powder Blush and embrace your blush blindness era! 💅🏻
💖 VIP S$40 (U.P. S$80) — that's 50% OFF!

🛍️ Shop now in-store at NOVELA or online at https://bit.ly/4i2iIUG

16/10/2026

💖 Your VIP Era Starts Here! ✨

Love a good beauty haul? You’ll love it even more with VIP prices! 🛍️💕

Why settle for regular prices when your favourite beauty essentials could come with extra savings? 👀

🎀 NOVELA VIP LITE — Just S$30 for 2 Months!

From your everyday skincare staples to that fragrance you’ve been eyeing, enjoy exclusive VIP prices whenever you shop at NOVELA! 💅🏻

A little membership, a whole lot of beauty savings! 💗

✨ Join the VIP club today and make your next beauty haul worth more!

Address

Yue Hwa Building, 70 Eu Tong Sen Street
City West
SINGAPORE059805

Opening Hours

Monday 11:00 - 21:00
Tuesday 11:00 - 21:00
Wednesday 11:00 - 21:00
Thursday 11:00 - 21:00
Friday 11:00 - 21:00
Saturday 11:00 - 22:00
Sunday 11:00 - 21:00

Telephone

+6569700273

Website

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