24/07/2026
We are pleased to collaborate with for the launch of and its products.
The initiative supports greater visibility and accessibility for and wellness by helping consumers identify products that may be relevant to their evolving needs.
As part of Guardianโs KOL and Media Preview, our co-founder, , joined a mini panel to share perspectives on the importance of normalising midlife conversations and building stronger support across communities.
We were also part of the public stage discussion alongside Dr Dypti, Grace from Guardianโs pharmacy team, and our community member, Vinti Mittal.
The conversation brought together medical, pharmacy, community, and lived-experience perspectives and reflected the multi-stakeholder approach needed to support people through midlife.
We are encouraged to see retailers taking an active role in this space.
Midlife wellness should not be difficult to understand, discuss, or access. By bringing these conversations into familiar everyday environments, we can help more individuals feel informed, supported, and seen.
Thank you, for taking this meaningful step forward. We look forward to seeing more organisations contribute to a more inclusive midlife wellness ecosystem!