08/06/2026
Italian fashion house Prada has unveiled the inner-layer garment set to be worn by NASA astronauts heading to the moon, underscoring the brand's push to be the first major luxury player to make inroads in the space industry.
The body-hugging suit, created in collaboration with Houston-based space infrastructure developer Axiom Space, features ventilation tubes knitted into the garment.
Lorenzo Bertelli, Prada's chief marketing officer, touted the brand’s “broad spectrum of capability and know-how” at an event at Prada's Manhattan store, sitting beside a mannequin donning the new Liquid Cooling and Ventilation Garment.
Jonathan Cirtain, CEO of Axiom Space, said expertise for developing space exploration products "can come from lots of seemingly unrelated industries".
The new product follows Prada's splashy foray into space fashion in 2024 with the unveiling of a spacesuit that is expected to be used for NASA's anticipated Artemis 4 moon landing in 2028.
Prada's push comes against a backdrop of a struggling luxury goods sector. After two years of contraction, the industry had been showing signs of stabilization until the Iran war began at the end of February, disrupting travel and denting luxury spending far beyond the Middle East.
Other fashion and apparel companies have jumped on the space bandwagon. Under Armour has partnered with spaceflight company Virgin Galactic to create space apparel, while Columbia Sportswear has worked with space exploration company Intuitive Machines on space fabric technology.
It nevertheless remains unclear whether other luxury players might follow Prada's lead.
Reported by: Nancy Wongsearaya Mimi Grach
