25/07/2024
[ He Siang Ranch | Package Design & Label Design ]
Dairy | Dairy Fresh milk
He Siang Ranch, a family-owned dairy farm in Tainan, Taiwan since 1983, produces over a thousand tons of naturally rich fresh milk annually. They prioritize high-quality imported grass and local corn feed for their cows, supplemented with probiotics, enzymes, vitamins, organic zinc, and minerals for optimal health.
To launch their new B2C milk brand, our challenge is to distinguish it on shelves against established competitors and appeal to consumers in the imported dairy market. The packaging highlights technological advancements with high contrast, simplicity, and He Siang‘s signature colors to attract attention. Symbols representing nutritional benefits underscore its innovative approach.
With a focus on purity and reliability, the packaging uses serene grass green, matte gold accents, and clean typography for a fresh visual appeal, aiming to resonate with health-conscious consumers seeking quality and sustainability in everyday products.
IG/ Link | 連結
https://www.instagram.com/mmdgraphic......
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[ 禾香牧場 | 包裝設計 &標貼設計 ]
乳製品 | 鮮乳 / 牛乳
禾香牧場是一家自1983年以來在台灣台南佳里區經營的家族式乳牛養殖場。他們選擇高品質的進口草料和當地新鮮割下的玉米作為乳牛的飼料。並添加益生菌、酶、維生素、有機鋅和礦物質等補充劑,以確保乳牛的消化健康和整體健康,生產出超過千噸的天然豐富奶牛乳。
禾香牧場與我們合作推出他們的新產品作為B2C牛奶品牌。我們的挑戰是在超市貨架上脫穎而出,與知名的標誌性牛奶品牌競爭,並立即在消費者心中建立信任印象。另一個挑戰是在不斷增長的進口乳製品市場中競爭,吸引那些希望為自己和環境做出更好選擇的消費者。
我們將新產品定位於其技術先進性周圍,設計了高對比度和簡潔的包裝,使用禾香獨特的顏色和液體符號,立即吸引消費者的注意。在新產品標誌下方,我們包括了「營養元素」的符號,突出其創新技術。
通過簡明扼要的故事講述,我們的目標是展示禾香新牛奶產品的純淨可靠。
我們選擇了非傳統的寧靜草綠色,配以柔和的啞光金色,並平衡了乾淨的排版設計,為這種日常食品帶來新鮮視覺體驗。
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Visual Design | Ted
Editorial Design | M-20
#商標設計 #包裝設計 #標貼 #牛奶 #鮮乳 #保久乳 #禾香鮮乳