Founded in 2021, Licx Beauty is privately owned and operated by CEO Lamont Odum. As part of the LGBTQ+ community, our CEO had a vision to create a brand that provides high quality, vegan and cruelty beauty products. It’s our top priority to ensure that our LB community always feels confident and included. We cater to anyone who has an affinity for beauty. Regardless of personal style or gender. We
're here to uplift and inspire everyone to BE BOLD & Unapologetically Yourself. Today, Licx Beauty's mission remains the same—making high quality beauty products accessible to customers around the world. We believe in quality, inclusivity, and creating unique products that everyone can enjoy. Colorful, creative, and inspired by what we see everyday, each product represents what we love about the world we live in. We hope they’ll inspire you too.